As a virgin
Jay was never more Jay-like than when it came to pitching new business. He was a perfectionist, and many a pitch was rewritten the night before to meet his demanding expectations. And nothing made him more frantic than to see something misspelled.
Forbes.com reports on the recent 100-agency fist-fight that broke out to win the $15 million Virgin Atlantic Airways account. One of the agencies might have been eliminated, suggests Forbes, because a follow-up thank-you referred to Virgin Atlantic "Airlines" instead of "Airways." Which agency was it? You’ll have to read the article to find out.