The Super Bowl of Spec
This just in from Reuters:
Indie Agency Auctions Super Bowl Ad on eBayNEW YORK (Reuters) - Throwing out a long-shot resembling a Hail Mary football pass, an independent advertising agency has offered to develop a Super Bowl commercial for the highest online bidder at eBay, starting at a price of 99 cents.
Independent advertising agency Boone/Oakley, which has yet to create a Super Bowl ad, said on Friday it would devise three concepts for a show-stopping commercial to air during the Feb. 1 National Football League's championship game.