Comedy in Advertising
Meet another Duke student, Rio Pierce, who is doing an independent study about comedy. He's interested in learning how and why comedy is used in advertising. He'd love it if some of you creative types would post a comment in answer to the following question:
I'm a Duke student doing an independent study of the way that comedy functions as an art form and how it is used commercially. I'm interested in the way that advertising agencies use comedy as a selling device. What are the goals of using comedy as a method? What are its advantages and disadvantages? Are there specific market sectors/targeted products that use comedy? This is still relatively vague at this point, and I'm a neophyte about advertising, but any help that you could give would be much appreciated, both specific examples or larger themes.
Click on the Comment link to post your thoughts about Rio's question.