jay/day

Zach Rosenberg has been, bar none, the most proactive contributor to this website, providing the names and email addresses of dozens of alums. (I have many fond memories of working with Zach on the Chrysalis committee.)

I have managed to acquire this photo and bio of him. Thanks for being such a good alum-sleuth, Zach!

Zach is Exec. VP, General Manager and has managed the West Coast operation of Horizon Media for nearly four years spearheading the recent growth of the Los Angeles office. Key clients include the NBC Television Network, Jack in the Box, USA Networks, and IHOP, to name a few. Horizon Media is the largest independent media services company in the U.S. Zach has been in the agency business for over 20 years, all in the Los Angeles market. He began his career in account management on the agency side working at JWT, DDB and Chiat/Day. Zach has handled a wide array of clients in a variety of categories including retail, travel and healthcare. At Chiat/Day, Zach was hand selected by Jay Chiat to be an integral member of the prestigious "Agency of the Future" task force, which helped to create the "virtual office" concept.

After a decade on the agency side, Zach left Chiat/Day to join Initiative Media (formerly Western International Media) in Los Angeles as Senior Vice President, Group Account Director to manage the Walt Disney business. People joked that Zach left "virtual" to go back to "reality." After four years touching 30 divisions of Disney, Zach was elevated to Sr. VP, Strategic Marketing handling marketing and sales duties for Initiative's various Diversified Services companies, which comprised promotions, product placement, Internet services, and other marketing capabilities.