jay/day

from the Dede Dalton McMahon collection

At Jay's memorial, it was proposed that each June 21st be designated "jay/day." Why June the 21st? Because it's the longest day of the year. And how are we supposed to celebrate jay/day? Well, there's a link right over there on the right called "About jay/day (June 21st)." Just click on it and follow the instructions.

I'll start the new year off with a bang, courtesty of Dede Dalton McMahon, who was Jay's assistant for several years. Dede is something of a pack-rat and she has had in her possession all these years, an immense collection of photographs and other memorabilia from Chiat/Day. (There are photos from parties you won't believe!) She has provided them to me and, during the coming weeks and months, I will be posting scanned images of these treasures. You will always see them credited as "from the collection of Dede Dalton McMahon."

Let us observe the first item from that collection. It is a promotion that Chiat/Day held in order to promote car sales for our new client, Nissan. The idea? That we, the employees, would run to the nearest dealership to buy a new car. In return, we'd get a $1,200 check, and Jay's ever-transitory gratitude!

If you click on the "Continue reading ...." link, you can read the back of the card.

Happy jay/day, everyone!