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January 30, 2005

Evert's blog


C/D's very own Evert Eden (we knew him as Evert Cilliers) has started his own blog, using the nom de web "Adam Ash." Says Evert ...

Check out my weekly serial novel, ALL THE PEOPLE YOU CAN EAT. Very wicked. Click on Chapter 2 under "Previous Posts" on right, and you'll see chapter 1 appear under "Previous Posts"-- then click there to start reading from the beginning.

January 27, 2005



At first, it's a little difficult to realize that this website is a parody of consulting companies. But start checking out the various sections, like "Ideas."


January 26, 2005


schedlich.jpg Bertram.jpg

My spy in Canada has provided me with these rare photos of Michael Schedlich and Jay Bertram, two of the people who pioneered the first years in the Toronto office! Jay is the president of TBWA\ Toronto. Michael? I've lost track of you. Where are you now, eh?

January 25, 2005

Muay Thai


Here I am in a Muay Thai kickboxing training session with Emyr Dakin, US Welterweight Champion. Emyr is one of the partners at my incredible gym, Five Points Fitness. The reason my face is so red is that I was totally out of breath. The most ambitous aerobic exercise I've ever done until now has been to raise my arm and shout "Taxi!"

I am telling you here that Five Points Fitness's Muay Thai kick-boxing tournaments are becoming the in thing to do with the downtown NYU/Village Voice crowd. The next match will be Feb. 4th at the Great Hall at Cooper Union.

What does this have to do with the JayDay website? It's my way of encouraging you to come experience something totally out of your comfort zone. I also think that some clever marketer out there is going to want to figure out how to play a major sponsorship role in what is a hip new "underground" event.




January 24, 2005

David Murphy


I got a great email the other day from someone who worked at Chiat/Day all the way back when it was on Olympic Boulevard in Los Angeles (which is where I started.) Ladies and gentlemen: David Murphy, who is now CEO of Proficient Software ...

I worked at Chiat/Day from 1975-80, opened the San Francisco office, the first one, with Chuck Phillips. Came across the JayDay site tonight and am very pleased to see such a great effort to keep people in touch with each other. Anyone, I mean anyone, who worked at C/D at any time knew what Jay was about. I had left a very cushy job at JWT to go to C/D because of the work. My first day, Jay got into a very heated argument and fired the only client I was working with. It's a great story. The offices on Olympic were really something. From the outside, dirt parking lot, graffitti on the building, etc. it looked like a ghetto. The inside was gorgeous. Incredible hardwood floors, plants everywhere and awards, Belding bowls everywhere. When Jay asked me what I thought, I told him it was like shining the inside of your shoes. I had the incredible experience of Jay, Lee was the Art Director and Mark Doyle was the writer. Extraordinary times, incredible stories.

It's unfortunate that it wasn't until I heard that Jay died that I realized what an incredible impact he had on a young "suit". As you may recall, with Jay...it was about the work. I'm one of the only guys I know who went into the agency business on purpose, received great training at JWT, but came to know of C/D and if I really wanted to be apart of the creation of truly great advertising there was only one place to work.

Botsford Ketchum and C/D were the finalists for the consumer products division of Nat'l Semiconductor. C/D had the microprocessor division and won the consumer side as well. I had been recruited by Botsford to run the Blitz Weinhard beer business and when they didn't get the NOVUS business I learned about C/D from Botsford. My next call was to Jay. Much to my surprise he took the call. I asked him if it was anticipatory on my part to assume that C/D would be opening a SF C/D office to service the business. Jay's response was classic Jay. "Who the f... are you and how did you find out. ". Jay had been called 15 minutes prior to my call to him. He had not even announced it to the agency.

I have some incredible memories of C/D, Jay, Lee, Chuck, many of the other people, the clients and "the work".

Talking Street


As the use of cellular phones grows, marketers have many new means of reaching consumers. Here's an unusual business that offers walking tours of Manhattan, narrated via your cell-phone. For example, a tour of lower Manhattan, narrated by Sigourney Weaver, takes you from the rise of the skyscraper to the stock market crash of '29 to the rebuilding of downtown. Corporate sponsors anyone?


January 19, 2005

Mr. China


When the Economist magazine named its best books of the year, among the picks was "Mr China: A Wall Street Banker, an Englishman, an ex-Red Guard and $418,000,000 Disappearing Day by Day." You just have to love that title.

Says the Economist ...

Every foreign company in China should arm its executives with a copy of this shocking, funny and culturally sympathetic tale of the perils of doing business in Asia’s wild west. This first-hand account of one of the most expensive foreign forays into the Middle Kingdom is happily also one of the most instructive business books on China around. Next year the book will be translated into Chinese, for a market on mainland China that is hungry for business advice.


January 09, 2005


Reaching out, behind bars and no beds to sleep on, children as young as seven languish at the Edhi Village for the mentally ill located outside Karachi, Pakistan

The best journalism photos of the year, as named by the association of National Press Photographers.


January 07, 2005

Toilet humor

January 6, 2005
Toilet Brush Warning Wins Consumer Award

DETROIT (AP) -- The sign on the toilet brush says it best: "Do not use for personal hygiene.''

That admonition was the winner of an anti-lawsuit group's contest for the wackiest consumer warning label of the year.

The sponsor, Michigan Lawsuit Abuse Watch, says the goal is "to reveal how lawsuits, and concern about lawsuits, have created a need for common sense warnings on products.''

The $500 first prize went to Ed Gyetvai, of Oldcastle, Ontario, who submitted the toilet-brush label. A $250 second prize went to Matt Johnson, of Naperville, Ill., for a label on a children's scooter that said, "This product moves when used.''

A $100 third prize went to Ann Marie Taylor, of Camden, S.C., who submitted a warning from a digital thermometer that said, "Once used rectally, the thermometer should not be used orally.''

This year's contest coincides with a drive by President Bush and congressional Republicans to put caps and other limits on jury awards in liability cases.

"Warning labels are a sign of our lawsuit-plagued times,'' said group President Robert Dorigo Jones. "From the moment we raise our head in the morning off pillows that bear those famous Do Not Remove warnings, to when we drop back in bed at night, we are overwhelmed with warnings.''

The leader of a group that opposes the campaign to limit lawsuits admits that while some warning labels may seem stupid, even dumb warnings can do good.

"There are many cases of warning labels saving lives,'' said Joanne Doroshow, executive director of the Center for Justice and Democracy in New York. "It's much better to be very cautious ... than to be afraid of being made fun of by a tort reform group.''

The Wacky Warning Label Contest is in its eighth year.

Floating Logos


Photographer Matt Siber captures those huge logo signs meant to be seen from miles away. He digitally erases the poles. He intends his work "to give the signs a supernatural quality that is meant to call attention to the hegemonic role consumerism and advertising play in our society."


January 01, 2005

Vicki Blucher


What better way to begin the new year than by saluting one of the most loyal visitors to this site - Vicki Blucher!

Vicki started at The Biltmore offices in Sept. '85 as a freelance senior producer, working on Pizza Hut. She came to NY office (79 Fifth) in '86 as freelance head of department and helped Bill Hamilton search for new person (who turned out to be Mark Sitley) and then did the Sara Lee campaign with all the celebs, as well as overseeing the Nynex TV and radio campaign that won a bunch of Gold Pencils at The One Show.

In '87 she worked with the SF office on a number of campaigns and then returned to LA office on staff in '88 as senior producer working on everything, including the ORIGINAL "Bunny" campaign, for which she won Best Producer in the National Adweek Creative Hall of Fame.

She returned to NY to be Executive Producer, Co-Head of Production (with Andrew Chinich) under Michael Smith as Creative Director. She then went back to work for LA/SF & NY, freelancing during the 90's until her last NY gig for Chivas Regal International which was shot in Spain in the winter of '99.

Says Vicki …

Lee always used to think that when I wasn't in the LA office, it just meant that I was working in one of the other offices. He kinda never knew when I was on staff or freelance, he never seemed surprised to see me! Jay on the other hand, was always asking me "What are you doing here?" Whether it was in a restaurant, on the street, or in a production meeting in any one of the three cities, he never knew "what the hell I was doing there"...until the end: then when I saw him at Marc's art opening in LA he was thrilled to see me. At his party at Lot 61 for his induction into the Hall of Fame (which Kup got me a ticket to go to the luncheon) he was soooo sweet and happy to see me again. All in all, it was quite a run - fond memories and friendships that have lasted happily.

All my best,

And a happy New Year to you, too, Vicki!