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May 31, 2005

Craig Lambert


One of my all-time favorite C/D NY alums, Craig Lambert, has found himself! (Actually, he surfaced two months ago, but it has taken a little time to obtain a photo.)

I remember Craig as being an endless source of mischief. Oh yes, he claims to have been an account superviser at Chiat/Day New York from ‘88-’91 on CNBC, New York Life, Ricoh and Soho Natural Soda, but as far as I am concerned, his real job was keeping all of us endlessly entertained with his humor and deviltry.

Here is Craig's account of his most recent exploits ...

All those names on your lost-&-found page really brought back a flood of fun, painful and interesting memories. Well, not a flood really, but more than a few ounces.

I’m running the New York office of Tribal DDB. My specialty seems to have become bridging the gap between old world ad agencies and their new media little sisters. I did this same work at McCann Worldgroup for Zentropy, as well. I became bi-lingual, technologically speaking, after spending seven years at Modem Media, an internet marketing start up that was much in the spirit of Chiat/Day, in that we had a younger version of the cranky visionary in the person of the founder, GM O’Connell, and there was the same drive to change everything NOW.

Give me a shout and we’ll go down to Andrew’s at Fifth Avenue and 18th Street and relive the plastic food and tasteless decor.

May 27, 2005

Happy Memorial Day

Have a great holiday, and be SURE to surf here next week, as we will have some big, big stories. I cannot disclose what they are, but they both involve alums - one real, one fictional. Hmm. Very intriguing. Need another clue? Here are their anagrams:


See you next week!

P.S. I bought the "Antigone Rising" CD at Starbucks. (Featuring C/D alums, Cathy and Kristen Henderson. It's good!)

May 25, 2005

Tuesdays with Mantu

tuesdayswithmantu.jpg dickgosinya.jpg

Speaking of achievement (see below), Rich Siegel (class of 1990-1993, 1996-2002) has written a book. It's called "Tuesdays With Mantu, My Adventures with a Nigerian Con Artist."

How many of you have received an email from someone in Nigeria who promises millions of dollars from some problematic bank account if only you will assist the transfer of the funds to the United States? (I see lots of hands out there.)

Well, Rich decided he wanted to meet his con-artist, Mr. Ibrahim Mantu. So he forwarded the proposal to a fake e-mail account in the name of Richard Gosinya (think about it for a minute) and, on a curious lark, told Mantu he wanted to help. "Tuesdays With Mantu" is Rich's story of what ensued. " I had no idea I’d be forging passports, booking flights to Togo or writing my own obituary," writes Rich.

Read about the book. (There's also a link on the site that lets you buy it.)

Things Other People Accomplished


When I typed my age (54, if you must know) into the website "Things Other People Accomplished When They Were Your Age," I felt like such a loser I coulda just choked. Gratefully, by the time Henry Jay Heimlich was 54, he had developed his emergency maneuver.

When over-achiever Napolean was 54, he was forced to abdicate his throne. This made me feel better. And then I realized, this implied that by the time he was my age, he'd been productive enough to have actually had a throne, the little show-off. (Note to self: acquire throne sometime this year.)


Ira Matathia found

This just in from Ira Matathia:

hey steve: there seems to be some confusion about my status on the jayday site. i am posted on the master list as "found", but marian and collette noted i was "lost" on a 4.30.05 posting. anyway, i am here, well and happy, having just started at TAXI, one of the new breed start ups in new york (along with mother, anomoly, strawberry frog, etc.) we're 11 people, about $75MM in billing, and having a blast!

May 16, 2005



Need a cheap logo for your own little business venture? How does $25 sound? I saw the GoLlogos website mentioned on Kevin Kelly's "Cool Tools" website, which is where I go for my daily fix of what's neat.

Marian Salzman

Leading Global Strategist to Oversee JWT's Knowledge Management and Worldwide Communications Functions

Content Will Drive Insights, Thought Leadership, and Reputation


NEW YORK, May 16 /PRNewswire/ -- Bob Jeffrey, Worldwide CEO and Chairman of JWT, the largest advertising agency in the U.S. and fourth largest in the world, announced today that Marian Salzman has been named Executive Vice President, Director of Strategic Content, and a member of the agency's Worldwide Executive Committee.

In the newly created post, Salzman will hold responsibility over global knowledge management, including corporate intelligence, and corporate communications at JWT. The dual role calls for Salzman to oversee all of JWT's public relations resources to ensure cohesive and strategic internal and external communications about the agency on global, regional, and local levels, and to spearhead the development and dissemination of consumer insights, trend reports, and other thought leadership pieces that speak to all of JWT's stakeholders, including media. Salzman will bring the knowledge- management and corporate-communications functions closer together by producing proprietary reports that will drive proactive press outreach, in essence, creating content by, for, and about the media.

"Marian is a visionary with the experience and skill set to move companies in new directions, allowing them to capitalize on opportunities ahead of others," said Jeffrey, to whom Salzman will report. "She joined us on a freelance basis at the beginning of this year, and has gained enormous traction within our worldwide organization. We look forward to tapping into her foresight to identify and leverage consumer insight and trends that are affecting our business and our clients' businesses. I have every confidence that Marian will help raise the JWT brand to new heights globally."

Over the past four months, Salzman has acted as a consultant to JWT. In that capacity, she has led the planning, execution and promotion of the agency's successful re-launch on February 28th, market-by-market studies that explore time as the new currency, and a number of other research and consumer-insight initiatives.

"I decided to join JWT for the new creative spirit, its top leadership who share a commitment to good work and global teamwork, and because JWT is the first agency in the world to own 'commercial anthropology,' which is the true art and science of my craft," said Salzman.

Salzman, 45, is one of the world's leading futurists and strategists, who has made name for herself within the marketing communications industry. An author or co-author of 13 books on topics ranging from current affairs to the youth market, including Next, which was a No. 1 bestseller in markets from Australia to The Netherlands, Salzman has identified and/or taken public such concepts as "metrosexuality," "singletons," and "globesity." During Fall 2004, she and co-authors wrote The Future of Men (Palgrave/St. Martin's Press), for release in September 2005; this non-fiction opportunity grew out of the enormous fad she created with metrosexmania.

Most recently, Salzman spent nearly four years at Euro RSCG Worldwide, where she rose from Global Strategy Director to Executive Vice President, Chief Strategy Officer. She launched the agency's S.T.A.R. (Strategic Trendspotting and Research) initiative. Prior to that, from 1997-2000, Salzman headed up the Intelligence Factory, Young & Rubicam's global think tank and trend-forecasting company that she co-founded. From 1994-1997, Salzman worked at TBWA Worldwide, where among other accomplishments, she created and managed the Amsterdam-based futurology and consumer-insights lab with strategic planning oversight for Europe, the Middle East, Africa and Asia. She joined TBWA predecessor Chiat\Day in 1992, when Jay Chiat became the lead investor in her then 2-year-old youth marketing consultancy. With Jay Chiat in the early 1990s, she created American Dialogue, the first market research facility in cyberspace that was later renamed Cyberdialogue.

Salzman is an honors graduate of Brown University, studied at Harvard University's Graduate School of Arts and Sciences, and has been named to Crain's New York Business "40 Under 40" (1995), New York Magazine's "Cyber 60" (1995), and by VNU's as one of the top five futurists in the world (2004), a list that includes John Naisbitt and Faith Popcorn.

May 14, 2005

Jay Chiat Scholars

Jay Scholars.jpg

Jermaul Davis -- Mason Gross School of Arts-- Sophomore
Amir Gil --Rutgers College --Senior
Lauren Pardee -- Douglass College--Sophomore
Edwina von Gal

The Jay Chiat Scholarship Fund is for minority students at Rutgers. These students were fantastic. Jermaul is studying drama; Lauren is a Spanish major; and Amir hopes to go into advertising.

May 10, 2005

Where do you come from?


This project is so fascinating it just took my breath away. For $99.95, the National Geographic Genographic Project will send you a DNA swab kit. You mail the swab back and they will then analyze your genetic code and trace it back to your ancient ancestry. And I mean ancient.

This is not about finding out where your great-great-grandparents came from, this is about tracing your genetic origins all the way back to the first appearance of our species.

Visit the National Geographic website and then click on the link at the bottom which says "Interested in learning more? Find out how to become part of the Genographic Project and discover your own deep ancestry."

Antigone Rising


C/D alums Cathy Henderson and Kristen Henderson, and their band Antigone Rising, release a new CD today. Called "From the Ground Up," it is being released at Starbucks through their new Hear Music CD Series which was created to specifically introduce new and developing artists.

Cathy and Kristen are sisters and were both Senior Media Planners in Chiat/Day's New York office. In the photo above, that's Cathy Henderson (2nd from the left) and Kristen Henderson (4th from the left.)

They will also be appearing at The Supper Club on May 18th in New York City. You may buy tickets ...


May 08, 2005

The Hypomanic Edge


Let me see if I understand this correctly. I'm not really crazy, I'm poised on the brink of fame and fortune. How fabulous! (Ok, you can stop the Valium drip!)


May 06, 2005

Online ad spending

The April 30th issue of The Economist reports that "this year the combined advertising revenues of Google and Yahoo! will rival the combined prime-time ad revenue of America's three big television networks, ABC, CBS and NBC, predicts Advertising Age."

Which brings up a question: how would all of you feel about the addition of ads to this very website? There is a cost associated with maintaining this website (web hosting and maintainance) and it strikes me that you all are an audience that some advertisers would like to reach, thereby reimbursing me for those costs.

Your thoughts? Please click on "Comments" and let me know what you think.


May 05, 2005

How to be creative


An online book proposal from someone who fled the ad business. The graphics are all cartoons scrawled on the back of business cards. Long-winded, but heartfelt.

Your job is probably worth 50% what it was in real terms 10 years ago. And who knows? It may very well not exist in 5-10 years.

We all saw the traditional biz model in my industry, advertising, start going down the tubes 10 years or so ago. Our first reaction was "work harder".

It didn't work. People got shafted in their thousands. It's a cold world out there.

We thought being talented would save our asses. We thought working late and weekends would save our asses. Nope.

We thought the internet and all that Next Big Thing, new media and new technology stuff would save our asses. We thought it would fill in the holes in our ever more intellectually bankrupt solutions we were offering our clients. Nope.

Whatever. Regardless of how the world changes, regardless of what new technologies, business models and social architectures are coming down the pike, the one thing "The New Realities" cannot take away from you is trust.


Shopping Buddy


A portable computer for your shopping cart? This project sounds about as realistic as Time-Warner's two-decade long attempt to figure out how to do interactive television.