jay/day

An online book proposal from someone who fled the ad business. The graphics are all cartoons scrawled on the back of business cards. Long-winded, but heartfelt.

Your job is probably worth 50% what it was in real terms 10 years ago. And who knows? It may very well not exist in 5-10 years.

We all saw the traditional biz model in my industry, advertising, start going down the tubes 10 years or so ago. Our first reaction was "work harder".

It didn't work. People got shafted in their thousands. It's a cold world out there.

We thought being talented would save our asses. We thought working late and weekends would save our asses. Nope.

We thought the internet and all that Next Big Thing, new media and new technology stuff would save our asses. We thought it would fill in the holes in our ever more intellectually bankrupt solutions we were offering our clients. Nope.

Whatever. Regardless of how the world changes, regardless of what new technologies, business models and social architectures are coming down the pike, the one thing "The New Realities" cannot take away from you is trust.

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