Spinning Hamas
Here's a challenging client: Hamas. Although Hamas is often the sole provider of humanitarian care to hundreds of thousands of Palestinian refugees throughout the Middle East, they also have this nasty habit of launching suicide bombers against Israeli civilians. Love the carnage, hate the bad press.
So Hamas has now hired a "spin doctor" to help give the organization a softer image. Here's a sample of the new way of positioning the untidy business of blowing people up, offered recently by a Hamas official: "Sometimes we are innocent enough to react in a way that the Israelis use the reaction against us."
Isn't PR wonderful?