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Branding Sheep

sheep.jpg

From today's New York Times ...

The latest low-technology billboards along highways in the Netherlands are startling enough to prompt motorists to indulge in U-turns.

Or make that ewe-turns. These ads are walking, woolly flocks of bleating sheep. Early this month, Hotels.nl, a Dutch online reservations company, began displaying its corporate logo on royal blue waterproof blankets worn by sheep.

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Posted by alburty on April 24, 2006 08:53 AM |

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