Robert Horne
Ran across this news item about C/D alum, Robert Horne:
Robert Horne Joins Cellit Mobile Marketing as Chief Marketing OfficerBy BusinessWire
CHICAGO, BUSINESS WIRE -- Cellit Mobile Marketing, the premier provider of mobile marketing solutions, announces the addition of Robert Horne as Cellit's new Chief Marketing Officer. Bob will oversee the development and implementation of innovative mobile strategies and will work with Cellit to develop effective mobile marketing solutions for key accounts.
Bob joins Cellit from Cheil Communications, one of the world's largest agency networks and the marketing communications agency for Samsung Electronics. As CMO, Bob oversaw the agency's North American strategic planning for optimizing brand, consumer and marketplace insights across Samsung's HDTV, digital audio & video and mobile phone product lines.
Prior to Cheil, Bob founded Powderhorn Partners, a strategic marketing consultancy specializing in positioning and strategic planning for advertising and promotion agencies and its clients. Previously, Bob was Executive Vice President, Strategic Integration Director for Cordiant Communications (now part of WPP). Bob also held senior management positions at Siegel & Gale, Griffin Bacal/DDB, and Chiat/Day where he worked on numerous blue chip clients including Proctor & Gamble, Marriott, American Express, Pepsi, Sara Lee and Hasbro.