jay/day

Tom Harbeck has been at Applegate Farms for a year. They produce all those sausage products that are nitrate-free and heatlhy. [Shudder. I'm a Jimmy Dean fan.] His one-year contract is up and he's looking for something new ...

My year appointment at Applegate Farms will end mid February ‘08, so I’m looking for my next challenge. Applegate is ready to hire someone with deeper CPG/retail background with natural to grocery channel experience. This has been a great experience – I made the right impact on Applegate at the right time – and Steve McDonnell, Applegate’s owner/founder, promises to be a strong reference.

I established an authentic, competitive and penetrating brand position now being translated into stories for the web and for Sales as the brand moves to mass market. (I wrote a Manifesto entitled We Take the Mystery Out of Meat that I guarantee will get you to stand up and salute something.)

I overhauled lines of packaging, developed consistent product claims integrated across all product lines, found the perfect resource to define/design our new website, and trained a solid and inspired Marketing & Design team now strategically focused on Applegate's Sales Force.

So I’m putting myself on your radar should you know brands/companies seeking help with:

§ Indistinct or poorly positioned brands

§ Strategically unfocused and un-prioritized marketing activity

§ Sluggish but capable teams

§ A derivative or uninspired look and feel

I can jump start any and all of these opportunities.

Thanks for giving this some thought.

Tom

And here is Tom's resume