Tom Carroll and the Four A's
There is an article in this morning's NY Times about the efforts of the AAAA's to juice up its annual conference. And who better to lead that effort than the most charming man in advertising, Tom Carroll ...
Ms. Sawyer, who described herself as “probably one of the most vocal people at the last conference” about its shortcomings, joined almost a dozen other executives who met for informal, wide-ranging discussions about recasting the meeting to make it more appealing, particularly to younger managers, and increase attendance.
Those efforts were endorsed by the executive who is becoming the chairman of the Four A’s for 2008-10, Tom Carroll.
“The industry has changed dramatically, and it was time for the Four A’s conference to change its format and content fundamentally,” said Mr. Carroll, who is also the president and chief executive at TBWA Worldwide, part of the Omnicom Group.