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Best Commercials Ever

Entertainment Weekly has chosen the best TV commercials of all time. One glaring omission? The "1984" spot for Apple, created by Chiat/Day. Here's an excerpt from a New York Times article:


The most contentious choice made by Entertainment Weekly was certainly the omission of a spot that Advertising Age, in a list of the ''50 best'' published in March 1995, ranked as the greatest commercial ever: the Chiat/Day spectacular, based on the George Orwell novel ''1984,'' that introduced the Apple Macintosh personal computer during Super Bowl XVIII in 1984.

''We all felt that it was just so pretentious,'' said Mary Kaye Schilling, the senior editor for television at Entertainment Weekly.

''It just seemed over the top,'' she added, ''too consciously trying to be brilliant.'' In fact, in a feature that accompanies the list, the Apple spot is deemed the ''most overrated commercial'' ever.

Entertainment Weekly. Consider the source, consider the source. This is the same magazine that, when they compiled a list of "The 1,000 New Classics" for film, included "South Park: Bigger Longer & Uncut."

Posted by alburty on July 28, 2008 09:52 AM |

Comments

"1984" wasn't aimed at morons who watch celebrity shows and read celeb magazines.

The first Mac in 1984 cost $2,500. That's $5,140 in adjusted 2008 bucks. So that audience couldn't afford one either.

Posted by: Robert Chandler | July 31, 2008 12:55 PM

haven't seen the list...did they include Energizer Bunny?

Posted by: vicki blucher | August 5, 2008 05:22 PM

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