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Sid Salinger

Sid Salinger was one of THE original employees of Chiat/Day ...

Hello, Stevan...

While searching the Internet for something entirely different, I stumbled across Chuck Phillips' and Mary Beth Neal's postings to your JayDay site, regarding the original Chiat/Day personnel. As I was one of them, I replied, and I see my response was posted, 'tho I don't know whether you (or anyone else) will ever see it, cyberspace being as vastly far-flung as it is.

Nonetheless, it brought back a number of memories, fond and otherwise...some of which I could share with Chuck, 'tho you and most of the other "lost and found" C/D folks wouldn't go back as far. (Hey...I'm an old guy...75 next month.)

No doubt you have Steve Kessler's wonderful volume, "Chiat/Day: The First Twenty Years". I get casual mention in that book...even included in the newspaper article reprint in the front, announcing the merger, and on page 8 with the Western Harness Racing article. (I'm the "horse" in the picture on pages 8-9, and in the ad itself on page 11.)

As you may well know, before there was Chiat/Day, there was Faust/Day. But, did you know that before (and for some time after) there was Faust/Day, there was Carson/Roberts/Inc?

I worked closely with Guy Day, who was an account executive with Carson/Roberts before he joined Tom Faust and Paul Keye to form Faust/Day. (Faust later left the agency business; Paul, Mario Donna and George Perlstein then founded Keye/Donna/Perlstein. But I digress.) He hired me from C/R to Faust/Day, and later, to Chiat/Day.

I'm an amateur genealogist (see www.sidsalinger.com ), which is perhaps why the agency lineage is so fresh in my mind. I was one of the many who couldn't see eye-to-eye with Jay, which is why I left the agency within a year or two after the Chiat/Day merger. But Guy was always an idol of mine...guess he still is, in a way. (Guy's name remained in Jay's firm's name long after his body and soul did.)

In any event, having relived all of this, I thought perhaps you might be interested in a bit more of the "before" history. So, I've attached a copy of a piece on Carson/Roberts that I wrote a few years ago for a writers' group I belong to here in Roseville, California. It briefly mentions Guy, and Chiat/Day.

I'd love to hear from you (and for that matter, from Chuck, Mary Beth, or any others of the "originals".)

Regards,

Sid Salinger

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