Designing Dictators


In "IRON FISTS: Branding the 20th-Century Totalitarian State", author Stephen Heller "argues that Mao with his 'Mona Lisa smile' and Lenin with his proletarian cap functioned in much the same way as 'trade characters' like Joe Camel or the Geico gecko, putting 'a friendly face on an otherwise inanimate (or sometimes inhumane) product.'"
You can read the review in the New York Times Book review by clicking here.