Zach Rosenberg, Stractician
Zach Rosenberg, Media Planner Superstar, has penned an article in Adweek!
I'm convinced that the only approaches worth considering are the ones that arise from a new way of doing media, a way that combines strategy and tactics together, simultaneously. Because the media marketplace is too unforgiving to have to correct mistakes, we need to be right the first time out.
You can read the entire article here.