Chiat/Day pitches Honda
This weekend's episode of "Mad Men" reminded me of a legendary story from the early years of Chiat/Day. I opened up my copy of "Chiat/Day: The First 25 Years" and found this ....
(Click TWICE on image to enlarge it.)
And then, years later, disaster. We lost the account. But rather than just accept defeat quietly, Jay and Guy decided to be bold and gutsy. Guy wrote one of the guttiest ads in C/D history and ran it in industry trade papers. It probably saved the agency.
(Click TWICE on image to enlarge it.)
Comments
Amazing story. I have no idea what the Mad Men episode is/was all about, but I do have an inkling about what Chiat/Day was all about.
always good to see this stuff
thank you steve.
D
Posted by: Donnie Everett | August 24, 2010 10:21 PM
what's really amazing is that $500,000 number. Honda Cars spent $800 million on advertising in 2009!! they have cut that spend back to $450 million this year. we were actually "given" that account by motorcycle agency grey, who were prohibited because they handled ford and they considered us "safe." motorcycles probably spend around $50mm now.
the "mad men" thing was spooky and deadly accurate even down to the fluent interpreter, presentation rules, and johnny walker black label scotch. kudos to whoever did that.
Posted by: chuck phillips | August 29, 2010 09:25 PM