jay/day

Hammy's Pizza 'Pompous Snob Intro' from Brian Belefant on Vimeo.

From Portland alum, Brian Belefant:

Hi Steve.

I'd be thrilled if you'd include a mention of a couple of new spots I directed on the Jay/Day site. I think I emailed you about them a couple of weeks ago.

The spots are for Hammy's Pizza and are based around a character we created, the Pompous Snob, played by Portland actor Christopher Toyne. He's the antithesis of our target –– rich, elderly, and erudite –– and he tries to convince viewers that he's far too superior to enjoy Hammy's's (how does one punctuate the possessive of a possessive?) pizza and movie offerings, but of course, they're not. Subtitles reveal the truth.

The first spot started running a couple of weeks ago and the response has been tremendous. We're furiously trying to manage the opportunities –– T-shirts, posters, guerilla ads, and personal appearances.

After years of working with clients who are increasingly afraid to commit to anything audacious, it's nice to be involved in something that takes a stand. Even nicer that it's working.

Here are links to the spots, in case you think the campaign is worth mentioning:

http://vimeo.com/13537822

http://vimeo.com/14039717

--Brian

Brian Belefant
brian@belefant.com
60secdirector.blogspot.com
www.belefant.com