jay/day

From today's New York Times, an article about "Mad Men" and how it echoes the stories of several agencies past and present.

Ms. Lippert also praised small touches that added to the veracity of “Mad Men” this season. One was the introduction of a character named Ted Chaough, a partner at an agency, Cutler Gleason & Chaough, that was a rival to Sterling Cooper Draper Pryce. She said that the unusual name — and its unusual pronunciation, like “Shaw” — evoked Jay Chiat (pronounced “Shy-ett”), whose agency, Chiat/Day, helped change advertising in the ’70s and ’80s.