Higgins or Hasselhoff?

Remember the PR firm in LA we owned for a couple of years in the early 90s? I've forgotten their name. But I can't forget the cleft-chinned dynamo who worked there. I've been kidding Jon Higgins for years about how much he looks like David Hasselhoff.
Luckily, Jon is wildly successful as the CEO of Ketchum International. Hasselhoff. Well, he has his own reality show. Enough said.
For the record (since Jon is in PR), he has NEVER been caught on film eating off the floor of a Wendy's.