Memories of Jay and Steve from Brazil ...
From Fernando Stickel in Sao Paulo. (You can see the original blog entry - with photos) at http://www.stickel.com.br/atc/
I do not know him personally, but somehow the life of Steve Jobs and his ingenious creations was interwoven with mine, for two main strands:
1. The personal computer
When I lived in New York in 1984-85, need to write my resume, and I ended up taking off a freelancer who wrote in a primitive PC with DOS, black screen and green letters, I sat beside him in an apartment on Seventh Avenue and was correcting what he typed, printed at the end of the session is the result of a dot matrix printer.
I made this way several versions, and returning to Brazil to continue the work needed.
By a fantastic coincidence, met in Bruno Campos do Jordao Mortara, a friend of my ex-wife Jade, and I saw on the table in his house a magazine with the title "Desktop Publishing", I asked what it was, he explained that with the Macintosh computer was possible to create a publication upon his desk.
I thought as much, and started working with Bruno and his Apple computer, numerous studies done in this way, years later in 1997, directed by Bruno, I bought my first Mac, I became a loyal user ever since. Between 1997 and produced 99 full my book "here has something" on a Power Mac G3. Needless to say my phone is an iPhone 4.
2. Jay Chiat
I met Jay, fabulous human figure in New York in 1983, and had the privilege of becoming his friend. In 1984 its advertising agency, Chiat / Day, was responsible for one of the most famous campaigns ever made, the release on national Superbowl in the movie "1984" that introduced the world to the Apple Macintosh.
In the same year came to New York where he lived until December 1985.
The contact with Jay, hear their stories from the world of advertising campaigns for Apple, Porsche and Energyzer, go home on 34th Street, and along with his friends was a unique experience for me, irreplaceable. Through him I met the studio of the architect Frank O. Gehry had dinner with actor Dennis Hopper, fiddled with the artist Joseph Cornell boxes and drove his Porsche a day in Los Angeles, and spent two seasons in a row on the Cote D'Azur. I learned from him also on the positive side of the "American Way Of Life", entrepreneurship and objectivity, the appreciation of the work and make things right, creativity and intelligence.
The deaths of Jay Chiat in 2002 at age 70, victim of prostate cancer, and Steve Jobs, 56, victim of cancer of the pancreas, marked for me the end of a cycle, two men of genius who knew how to say no of modernity, efficiency, beauty and intelligence, with great humor and generosity. I met Jay closely, Steve and his legacy are part of my life ...