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Jane Newman to be inducted into Hall of Fame


Jane Newman imported the concept of Account Planning from the U.K. to the U.S. She is, for all intents and purposes, the mother of account planning (and I mean that in the nicest way!) When she started at Chiat/Day, nobody knew what Account Planning was. Now it's almost a required position at every agency and most account planners can probably trace their roots back to Jane.

For her extraordinary contribution, the she is being inducted into the Advertising Hall of Fame on April 9th. She is the first planner to be so honored.

Here is the invitation, which is in itself a treat to read.

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