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April 11, 2014

Carisa Bianchi


Carisa-Bianchi-1


Carisa Bianchi, the President of TBWA/Chiat/Day, is leaving after nine years. (That's 27 in "ad years.") She first became President in 2005, after a successful two-year stint running the San Francisco office.

She once wanted to work for the CIA, but wound up in advertising, which is pretty much the same thing. She first came to work at Chiat/Day in 1989. Perhaps the greatest account she ever worked on at Chiat/Day was what would become one of the most famous campaigns in advertising: the Energizer Bunny. It's still going. And going.

And, like the Energizer Bunny, Carisa herself is an avid runner.

She is so smart and talented, I like to fantasize that she is leaving to become Hillary Clinton's campaign manager, but that is only pure wishful thinking on my part! (Hillary, if you're reading this, give Carisa a ring.)

January 22, 2014

Happy 30th Anniversary, "1984"

Today is the 30th anniversary of the airing of the famous "1984" commercial for Apple Computer. It ran once, in the Super Bowl, and made history for the Mac, for Apple, and for Chiat/Day.

Here's a fine article about the making of the commercial, with lots of commentary from Fred Goldberg.

November 06, 2013

Bob Jeffrey's successor appointed


Jeffrey


Long before he CEO of JWT, Bob Jeffrey was an account guy at Chiat/Day in the New York office. From there, he formed an agency with Gary Goldsmith, and then did a stint as President of Lowe's. Now, according to Ad Age, "WPP's JWT has named McCann Worldgroup's Gustavo Martinez its global president and future successor to JWT Worldwide Chairman and CEO Bob Jeffrey. Mr Martinez won't take on the role of global president until February 2014. He'll assume the role of Worldwide CEO in 2015, at which time Mr. Jeffrey will become non-executive chairman. Mr. Jeffrey will continue as Worldwide CEO through 2014."

Congratulations, Bob! You survived!

October 06, 2013

"And then Steve said, 'Let there be an iPhone"

A terrifying look behind the scenes as Steve Jobs presents the iPhone:

http://www.nytimes.com/2013/10/06/magazine/and-then-steve-said-let-there-be-an-iphone.html

August 03, 2013

Mel Newhoff


Newhoff

It is my sad duty to inform you that one of Chiat/Day's earliest pioneers has died.

I received an email from David Newhoff to let me know that his father, Mel, passed away on July 21, 2013. Mel's long-time friend and business partner, Mel Abert, sent me a wonderful memoriam.

(Some of you who attended the 2008 40th Anniversary Reunion at the Rose Cafe in LA may remember having met Mel there.)


In March of 1966 Mel Newhoff & I were hired by Paul Keye and Mario Donna at Faust/Day which later became Chiat/Day. Some of the first accounts that Mel & I worked on were Fairchild Semiconductor, Hunt Wesson Foods, d Base Software, Sun Valley Resorts, Rancho California, Introducing Honda Automotive, KNBC, Viviane Woodard Cosmetics, Recognition Equipment, Hollywood Park Harness Racing, Aerospace Corporation, Ontario Speedway just to name a few.

Then in 1973 Mel and I left C/D to start our own agency, Abert Newhoff & Burr. 1973 - 1990. Some of the accounts were introducing the Daihatsu Automobile, Yamaha Scooters, Citizen Printers, Samsung, Yamaha Consumer Products, Ashton-Tate, Cannon ITT, Bush Gardens Bird Sanctuary, Hollywood Park, KFWB Radio, KNX-FM, Lion Country Country Safari, Universal Studios, Brentwood Savings, Caldwell Banker, The Irvine Company, Kaufman and Broad, Ticor Title Insurance, Public Storage, Ameritone Paint, Aqua Chem Pool Chemicals, Bushnell, Fi-Bar health bars, LA Fire Department, Charlie Browns Restaurants, Whomphoppers Restaurants, Laker Airways, P&O Cruises, Princess Cruises, Sheraton Hotels and Tahiti Tourist Board etc.

In 1990 AN&B closed its doors. Mel went off to manage Bozell Los Angeles while I started Abert Poindexter. Mel freelanced for us off and on for several years working on Crystal Cruises, Viewsonic Monitors and MK Diamond Saws etc.

Then in 2007 I started Abert Entity and Mel and I resumed working together on Epson Printers, Seiko Instruments, Melfred Borzall HDD Tools, Digital Controls, Museum Towers Dallas and D Link.

In the 48 years of working together, Mel continually amazed me with his tremendous creative ability. Always on point, interjecting just the exact amount of humor or seriousness. Always giving clients more than they expected. Always making me look good. I’ll miss him personally and professionally big time. The advertising community just lost a major talent.

Mel Abert


Newhoffs
Tom Burr & Jeanne Hahn, Mel & Marian Abert, Gaybe & Steve Bowers and Trisha & Mel Newhoff


Trio

Mel Abert, Mel Newhoff and Tom Burr

Mel And Milton

Mel Abert with Milton Berle, our Fairchild client, and Mel Newhoff at a Fairchild shoot


First Employees
Mel Abert, Mel Newhoff and Tom Burr with first AN&B employees


Newhoffs Abertsphoto
Trisha and Mel Newhoff with Connie and Mel Abert at Chiat/Day reunion in 2008.

June 22, 2013

James Gandolfini

gandolfini.jpg

Thanks to Peter Franke for this wonderful memory:

We called him Jim when he was our bartender at Espace/Steak Frittes on 16th St in NYC.

He was doing understudy work on Broadway while working nights.

Chiat/Day was right around the corner and the restaurant was our hangout.

He was a super nice guy , nothing like the character he often played, that always remembered you and your drink.

I actually saw him on his last night there when he had sold a screenplay and was moving to Hollywood.

I've been expecting to run into him since he moved back to NY but it never happened.

Too bad, may he rest in peace.

January 19, 2013

"I love the advertising business. I hate the advertising business."

This piece came to me via Bill Moreland, who got it from Bob Kuperman.

Hy Abady has been a copywriter for over four decades. This column, written for the East Hampton Star is a spot-on summation of what the industry was like and where it all went:


Doyle Dane ran an ad, a full-page ad in The New York Times. A cartoon, much like the ones that ran in The New Yorker by a cartoonist named Saxon.

The drawing was of the chairman of American Airlines, standing up, fists propped up on his desk, talking to co-workers. The caption/headline read: “We are not looking for another ad agency. We can barely stand the one we have.”

Is there a client today willing to be this clever and irreverent?

Is there an ad agency today willing to be this risky and even show an ad like this?

You watch television. You look at magazines. You tell me.

You can read the entire article here.

May 10, 2012

Ken Segall's book on NY Times Bestseller list!

Insanely Simple Book-1


Ken Segall's new book has hit the New York Times bestseller list!

March 30, 2012

Some tidbits about "1984" from Steve and Lee

Steve Hayden and Lee Clow spoke about their famous commercial at a recent 4As conference.

"The myth is that '1984' ran only once, on the Super Bowl," said Mr. Hayden. But it also aired at 2:00 a.m. in certain places "so that it would be eligible for award shows," he added. Oddly, it also ran in Boca Raton, Fla., which was then the headquarters of the IBM PC division 'just to piss them off,' Mr. Hayden said.

You can read the entire article here.

March 05, 2012

Ken Segall's new book

As if writing the new JC Penny commercials wasn't enough (see entry below), Ken found time between takes to write a book! It's about his years of experience writing commercials for Apple, but it's neither a tell-all or a bio.

Insanely Simple Book-1

Ken says ....

Insanely Simple is about Apple’s obsession with Simplicity.

You can see Simplicity in everything Apple does: the way it organizes, innovates and communicates. In fact, one could argue that it was Steve’s unrelenting passion for Simplicity that helped Apple rise from near-death in 1997 to become the most valuable company on Earth in 2011.

My observations come from over 12 years of experience as Steve’s agency creative director, from NeXT to Apple. Also relevant to my story are the years I spent on the agency team during John Sculley’s rule at Apple. And then I had some interesting (and often excruciating) experiences in the worlds of Dell, Intel and IBM — which made me even more conscious of what sets Apple apart.

To Steve Jobs, Simplicity was a religion. But it was also a weapon — one that he used to humble competitors once thought to be invincible.

You can buy it right now by pushing the button below. How simple!

Ken Segall's JC Penney Commercials

Ken, whose long career writing Apple commercials for Chiat/Day has made him a legend, is behind the new JC Penney commercials starring Ellen Degeneres. He wrote them with this creative partner, Michael Rylander, who is another C/D alum.


Ellen1


Ellen2

December 16, 2011

Holiday Donations

My goodness! Thank you so much for some generous donations from Nat Whitten and Fred Goldberg. I'm proud that the jayday community cares enough about the site to share the cost of its maintenance. You will see their names over there on the right side of this screen.


Natwhitten


Nat is a gifted creative director and copywriter. He's also written several books of humor. "Secrets of the Superoptimist," "The Do-It-Yourself Constitutional Amendment Kit," and "The Book of Extremely Common Prayer." You can read all about them here.

Fredgoldberg

As for Fred, he is a marketing and advertising consultant in the Bay Area, but for 10 years he was founder, Chairman, and CEO of Goldberg Moser O'Neill. And, of course, for eight years he was President of the San Francisco office of Chiat/Day San Francisco.

December 14, 2011

Give Charlie Bidwell for Christmas


Bidwellt


NY alum Charlie Bidwell is an amazing photographer and now some of his images have been placed on clothing and are available for sale on fab.com. Click here to see his clothing collection.

(You can leave a message for Charlie by clicking on "Comment")

September 11, 2011

Tom Patty's Marketing Without Money


Tompattyseries

I received a mailing from Tom Patty regarding a series of seminars he's giving called "Marketing Without Money." I myself would love to attend, because without lying seductively in a street-side window bathed in red light, I'm not sure how that's done. Here's his pitch:


Hello:

First of all, thank you to all the people who have signed up to receive my Tom Patty's Marketing Without Money video.

In case you missed it the last time, you can sign up for it here.

It's totally free.

Once you sign up, you'll immediately receive an email with links to the video.

I would also like to invite you to visit my new FaceBook page. The purpose of this site is to be a community of small business owners who want to share marketing ideas and solutions to help their grow business.

And just like my SCORE one-on-one counseling sessions that you've attended in the past, it costs you nothing except a bit of your time and participation.

On my Wall I'll be posting more marketing ideas that I've learned from my 21 years at Chiat/Day, along with interesting marketing videos that I think will be helpful to you.

Lastly, be sure to visit and participate in the Discussions area (you'll need to have a FaceBook account to view and post) so you can learn from other business owners like yourself what they have done specifically to help increase their business.

So click here to visit my FaceBook page. It's a great way to share, discuss, and learn more about how to increase your business and become more successful in marketing your products and services.

SCORE Success Stories

In addition, I am putting together a program that will feature each month a SCORE Success story. These stories will inspire you and remind you that if they can do it, you can too.

So be sure to visit my FaceBook page to ask a question, participate in our discussion groups, or even share your own success story!


Best,

Tom


Tompatty


June 15, 2011

Apple stores vs. Theme parks

More people visit an Apple store in a single retail quarter than visit Disney's theme parks. Read all about it here.

February 13, 2011

"1984" redux

Applemacdebut-1

Found this Adweek article in which Steve Hayden reminisces about the creation of the ad that introduced the Macintosh to the world.

October 18, 2010

A history of Apple ads

THINK.jpg

Some kind person has provided a link to this powerful history of Apple advertising.

September 20, 2010

The arc of the advertising industry

As a follow-up to my posting today about the Ad Age article, I just thought I'd offer up a theory I've had for years about the historical trajectory of advertising agencies.

I think the story of ad agencies in America parallels that of the great movie studios of the early part of this century. The studios were founded, for the most part, by Jews of Eastern-European heritage who had the two ingredients necessary to create something as unique as Hollywood: vision and power. Sam Goldwyn, Louis B. Mayer, Jack Warner, Adolph Zukor - they ran their companies with an iron fist.

Chiat/Day always reminded me of MGM in its heyday. Jay had his stable of creatives just as Louis B. Mayer had his stable of stars.

And think how many great ad agencies were created by men who also had the swagger of movie moguls.

The Hollywood studio system was ultimately destroyed when the government forced them to divest themselves of the theatres they owned across the country, thereby preventing them from owning their own distribution system.

And then the banks swarmed in. And this is what truly killed Hollywood. Bankers knew nothing of how to make a movie. But they knew how to read a balance sheet. Stars' contracts were canceled, budgets had to be approved by New York, and, after a brief heyday of great films in the 70s and 80s, Hollywood was taken over by the demographers. Films are now designed to meet the needs of men in their teens and 20s. Creativity became formula.

The agencies are all owned these days by conglomerates. They are supervised by finance people.

And, as the Ad Agency article states, NOBODY IS HAVING ANY FUN.

No wonder people like Rosemarie Ryan and Ty Montague are starting their own "collectives." They want to re-experience entrepreneurship. They want to have a chance to be mini-moguls. To put it bluntly, they want to have sex with their craft again.

They should sit down and watch ever single movie that was made in 1939: "Gone With the Wind, "The Wizard of Oz," "Mr. Smith Goes To Washington," "Stagecoach," "Ninotchka," "Wuthering Heights," "Of Mice and Men," "Dark Victory," and "Goodbye Mr. Chips." The ingredients for great work were never before, and never again, so powerful. What was different about that year and how could a new ad agency recreate that alchemy?

It's easy. It's all in the creative. Or to be more specific, it's all in the narrative. People thirst for great, powerful stories. Even if they're 30-seconds long.

Steve Alburty

Creative Exodus in Adland: It's Just Not 'Fun' Anymore

I rarely post things from Ad Age because I figure that many of you read it at your offices (those of you who are still in the biz, at least.) But they've just posted an article about the "brain drain" that is shaking big agencies to the core.

Read the article by clicking here.

September 17, 2010

Rosemarie Ryan and Ty Montague

A big article in today's New York Times about a new boutique agency started by C/D alums Rosemarie Ryan and Ty Montague.


Co:, with a colon, is the name of an agency being opened in New York by Ty Montague and Rosemarie Ryan, who surprised Madison Avenue in March by disclosing that they would leave their senior posts at the giant JWT for an entrepreneurial venture. The name — perhaps one of the pithiest for any agency — is meant to suggest the Co: business model by evoking words like co-creation, collaboration and co-venturing.

Read all about it here.

September 15, 2010

Tom Cordner

Cordner-1
C/D Alum Tom Cordner, having achieved fame and fortune as an art director and creative director, has decided to write a novel! I asked him for a professional bio, and this is what he sent to me:

I worked at Chiat from 1980-82 on Yamaha motorcycles and snowmobiles with Penny Kappousouz, Brent Thomas, Brent Bouchez under Bill Hamilton and Jeff Roll. Penny and I also worked together on Fotomat. I left and came back to work with Bouchez on Yamaha and the Pizza Hut people campaign from 1984-86. The teams that were in our group were D. Lubars, John Stein, Jean Robaire, Ed Cole and Doug Patterson an awesome group. Bouchez and me decided to spread our wings by going to Ogilvy LA to become creative directors. That was fun. I left Ogilvy to join a start up agency called Team One. I wrote the line that launched Lexus and guided a lot of great creative people over 15 years. All of whom I owe greatly for their amazing talent. Some of the better known ones were Schwartzy, Chuck McBride, Court Crandall, David Angelo (David & Goliath), Andy Spade of Kate Spade/Jack Spade and Steve Levit to name a few. After Team One I left sunny California for dreary Detroit. I launched the new F150, the new Mustang, the Ford GT, the new Hybrid Escape, the new Edge and the new Fusion. Loved Midwest people. I left Detroit with a years sabbatical (client fired me). I rested for 6 days and on the seventh day I started an agency called Traffic. Very quickly we won a piece of Toyota and then all of Mitsubishi Motors a few months later.

Tom's novel is called "The Outhouse Diaries," and you may read an excerpt here.

September 13, 2010

Ads by Bob Sundland

Nigel Carr has been thoughtful enough to find a couple of ads on the Internet written by Bob Sundland.

Here's one:

Here's another.

September 10, 2010

Ikea Cats


For reasons which are not particularly clear, an IKEA store in the U.K. decided to release 100 cats in their store.

Brian Belefant

Hammy's Pizza 'Pompous Snob Intro' from Brian Belefant on Vimeo.

From Portland alum, Brian Belefant:

Hi Steve.

I'd be thrilled if you'd include a mention of a couple of new spots I directed on the Jay/Day site. I think I emailed you about them a couple of weeks ago.

The spots are for Hammy's Pizza and are based around a character we created, the Pompous Snob, played by Portland actor Christopher Toyne. He's the antithesis of our target –– rich, elderly, and erudite –– and he tries to convince viewers that he's far too superior to enjoy Hammy's's (how does one punctuate the possessive of a possessive?) pizza and movie offerings, but of course, they're not. Subtitles reveal the truth.

The first spot started running a couple of weeks ago and the response has been tremendous. We're furiously trying to manage the opportunities –– T-shirts, posters, guerilla ads, and personal appearances.

After years of working with clients who are increasingly afraid to commit to anything audacious, it's nice to be involved in something that takes a stand. Even nicer that it's working.

Here are links to the spots, in case you think the campaign is worth mentioning:

http://vimeo.com/13537822

http://vimeo.com/14039717


--Brian

Brian Belefant
brian@belefant.com
60secdirector.blogspot.com
www.belefant.com


August 23, 2010

How to Werk

Howtowerk
Scott Lukas, as I recall, worked as a planner on the NYNEX account in the New York office. He's since founded his own consulting company, Dosage, which offers Facilitation, Brand strategy, communications consulting, Process Engineering, Strategic Toolkit Design and Strategic Talent Development!

He sent me a link to Dosage's current repository of thoughts on how to build truly collaborative teams. (My favorite tip: "make sure the entire team gets drunk together.'

May 26, 2010

Scoopertino

Ipadxl
The mystery website Scoopertino has released photos of Apple's next ideation of the iPad.

I cannot reveal who is behind this site, but he's funny and losing his hair.

April 15, 2010

Chiat's Dais #3

Courtesy of Nancy Ullman comes the third in a series of Adweek columns that Jay wrote back in the 80s. Nancy found them in an old folder in her garage and graciously scanned them and sent them to me for posting.

Click once to see the image in a larger size and then click a SECOND time to blow it up to fit your screen.

Building Charactersm

April 08, 2010

Tiger's Nike ad

Received a passionate email this morning from C/D NY alum Scott Lukas at Dosage Consulting about Nike's new Tiger Woods commercial ...

This communications idea is so good on so many levels I don't know where to start. I wanted to send a note around to see what you think.

It is a narrative about all of us -- No, we haven't done the despicable things that Tiger has done to his wife, family and business partners. But we all have had our moments in which we have indulged ourselves, used our positions of power, and leveraged our positions in circumstances in ways that just wasn't right. We all have done the wrong thing. We have all had to make decisions about how we face ourselves, the world and our work and loved ones thereafter. We all have to decide our role in how things will carry on for ourselves. Do we have the courage to move on? Learn and progress? Be a better person? To change? It is a cultural moment and experience we all can relate to. Strategically, the narrative is gripping.

It is a profound narrative about Tiger -- I can only imagine the complexity of Tiger's relationship with his deceased father. Bringing his father back to chime in on a topic that the whole world has already chimed in on is riveting. In this spot Earl is Tiger's god, the ultimate judge and sage, confidant and condemner. He is both Tiger and not. It doesn't take long to get into Christian myth, does it? The whole world waits to see how he will react. What will be his next chapter? Creatively, the narrative is gripping.

It is a great use of TELEVISION - This is a public, shared moment. It HAD to have been introduced via TV, a medium most open to a mass public space. Tiger is a public figure. His trials and tribulations have played out in the public space. Yes, most people (including you perhaps) will experience it online, on youtube, in the news, etc. But it will be reported as a TV ad and that's important to the cultural idea. It is Tiger standing before all of us. Looking us in the eye. You get a sense he's got the courage and strength to be special (again), or at least die trying.

It is a great use of timing and context -- Tiger tees off at 1.42pm today. It will be covered live. The next four days will be a circus. Adding this to the cultural conversation and story yet to be written just when everyone's appetite is beginning to peak is very very clever. It is of the moment, culturally, globally.

More on this spot later when I let it soak in more....

http://www.youtube.com/nikegolf#p/u/0/5NTRvlrP2NU

March 09, 2010

Appleduds


Winkdifferent


A clever new spoof site has emerged which chronicles fictional ads that somebody should have beaten to death with a club.

I'm not at liberty to disclose who, specifically, is behind the site, but they all worked on Apple while at Chiat.

(Check out the "Beatnik Lisa" ad and follow the link to a fake Wikipedia entry for Lee Clow.)

January 14, 2010

Bob Dion's funeral

All of us should be as kind and diligent as Robert Chandler, one of the Bob's writing partners has been, about making sure we all know about the services planned for Bob Dion's funeral. Says Robert ...


You may be receiving this same information also from Steve Alburty.
But, in case you're not on his Jay/Day email list:

I just heard from Nancy Dion, Bob's first wife. She tells me that the memorials services for Bob are next Wednesday, 20 January at Desert Memorial Park. I'll look up the address and let you know when I have the time and any other details.

I'm guessing it will be in the late morning.

Bob's son David will be flying up from Chile this weekend and maybe 4 of the grandsons. (David lives in Rome and was on business in Chile when his dad died.

The sons are: Perry, Jeffrey, David, Robert, Benjamin

Grandsons: Kyle, Klinton, Dillon, Julian, Michael, Elias and Max.

Louise Seeley is Benjamin's mother.

Allie is Bob's widow.

By the way, I tracked down one of Bob's former clients, Noreen Young of Holland America, whose name I got from John Salvati. Used Linkedin to find her as per your suggestion. She immediately got back to me with some excellent remembrancws. Noreen currently works in Boston.

If any of you can suggest a client I ought to contact re Bob, please let me know. The Web in general, and LinkedIn plus Facebook in particular, make it much easier to find people if they are findable.

best,

robert c


And here's the official information from Bob's son, Perry ....

Dad will be buried at Desert Memorial Park in Cathedral City (near Palm Springs). My Dad's wife, my brothers and I will be putting together a ceremony at the grave site at 1:30pm, Wed. Jan 20 at Desert Memorial Park.

Please feel free to share this with friends and former colleagues of Bob.

Here's a link to the cemetery web site:

http://www.pscemetery.com/index.html

Desert Memorial Park
31705 DA VALL DR, CATHEDRAL CITY CA 92234-3277

Thank you again for your efforts in helping us all celebrate my Dad's life.

Regards,

Perry

October 30, 2009

Clow names new creative director

ClowMilner
Lee Clow and Duncan Milner


Lee Clow has given up his post as chief creative officer of TBWA/Media Arts Lab to Duncan Milner. The unit creates all of Apple's work. Lee will remain chairman of the unit, as well as retain his position at chief creative officer of TBWA Worldwide.

Read all about it in Ad Age.

September 14, 2009

Absolut ... eh, mango


Labillboards

Eve Luppert sent in this item about two billboards in LA's Koreatown one of which was taken down by order of the city.

Guess which one, then read this article to find out.

August 30, 2009

Apple and Advertising

There is a great article in Sunday's New York Times about the history of Apple's advertising. Read it here.

April 10, 2009

Brain ads


Hammock Beach Pacific Small-1

Your one-page full-color advertisement, broadcast telepathically to the entire population of the planet. Only $2,000.

January 09, 2009

Microsoft Songplay

Somebody must hunt down the people who create Microsoft's advertising and get them to take their anti-psychotic meds.

January 07, 2009

Pitching Laker

Sir Freddie Laker
Sir Freddie Laker

Robert Chandler (former creative, LA) has been corresponding with the son of the irrepressible Sir Freddie Laker and sent me this lovely reminiscence of pitching Laker Airlines.

Freddie Laker, Jr., is currently Director, Digital Strategy at Sapient and is heavily immersed in digital ad biz. His own blog is here. Here's Robert's original email to Sir Freddie's son:

Back in the late 70s, I was a young group head at Chiat/Day in Los Angeles. Your dad and Jay, both being bright, pioneering mavericks were a perfect fit, and Jay won us an opportunity to pitch the Laker Airways account.

Jay assigned me and my little group to develop the campaign. We came up with something that was a hit internally, so I started preparing for the big presentation day.

Now I had been in the business long enough to have met with clients on a regular basis (even scary guys like Ernest Gallo). And I'd presented many campaigns to existing clients. But, I'd never been the creative lead on a new business pitch before and was uncharacteristically nervous. Hy Yablonka, Chiat's first creative director and a partner with Jay and Guy Day bucked me up and convinced me that I was more than ready to make a pitch.

At the appointed hour, the Laker delegation arrived. Because Laker was a small smart airline and not a big dumb one, there were only three people: The head of marketing. A second person probably his assistant. And your dad. Sir Freddie Himself.

The usual preliminaries and setups were attended to by our marketing guys and media. Then creative stood up. Me.

I pitched the campaign which was built around the kickoff ad billboarding the theme: "Cross the Atlantic without getting soaked."

The campaign, in addition to a collection of cheeky full page newspaper ads and outdoor featured a very simple spot. It featured a
spokesman-- I think we proposed your dad, standing in the aisle of a 747. He said essentially, "When you fly to London on the old line airlines, they give you this nice cushy seat. So do we. They have lovely stewardesses. So do we. They give you two nice meals. So do we. They get you there in 6 hours. Us too. So why do the old line airlines charge you three times more than Laker ? I don't know. Why are you paying it?

CUT TO SUPER: Laker Airways. Cross the Atlantic without getting soaked."

Well, Sir Freddie, unlike the usual poker faced prospects in a pitch was wonderfully effusive. He loved the campaign. He was highly complimentary to all of us. And, in fact, he tried to give us the account right then and there.

It was only the intervention of the prudent head of marketing that prevented a hand being shook on the deal in that room. Marketing reminded your father that they still had two or three other presentations to see. Your dad, obviously not one to pull rank, deferred to Marketing's ministrations.

In the event, other considerations intervened and we did not get the account. And my recollection is the winner did not mount a campaign as cheeky as ours.

But, I have to tell you, I have had a very fond spot in my heart for your father ever since. He was so obviously a lovely man. He had the courage to act on his instincts. And the great good will to show his true feelings in a business meeting and not worry about hanging onto his negotiating leverage.

Sir Freddie Laker gave a 30-something kid one of the most wonderful moments of a career that has enjoyed some pretty good days. And he made about the most pleasurable and long-lasting impression upon me of any person I've ever met in business.

I'm sure my experience is emblematic of moments enjoyed by many, many other people in their dealings with your father.

I can see why you think about your father every day. I think about him with regularity myself. And only met him once.

With best regards, and a salute to your father's memory,

-robert c

November 12, 2008

Make Waves

waves3.jpg

waves2.jpg

waves1.jpg

From Bria Silbert (a.k.a. "Barbara Winkler," C/D 1977-1984) ...

About three decades ago, Gene Cameron and Tom Patty were tasked to pitch Yamaha Outboards. This T shirt was developed as part of the campaign. I don't recall if we got the account, but I got the T- shirt.

November 10, 2008

California Cooler shoot

cal-cooler-shoot.jpg

"Teach a man to fish ...." When I was in Vancouver, I helped Chuck Phillips hook up a new scanner to his computer. He's now having a blast putting it to use, scanning a lot of the C/D memorabilia he owns.

this picture of the shirtless director mark coppos and lee clow was taken 20 years ago @ the california cooler shoot (one of lee's favourite campaigns). it was february. the temperature at topanga beach had fallen to the low-40's. all the actors in swim suits and bikini's, pretending it was mid-summer, were freezing on their takes. so clow and mark took off their shirts as an empathetic act of camaraderie which got a rousing cheer from the cast. notice all the other folks huddled in parkas. among them is producer francesca cohn and a very good account guy whose name escapes me (the bundled bearded guy on the right).

November 08, 2008

Vintage ads

Career-Club-Shirts-Cut-Loos

Vintage ads. 50 of 'em. Right here.

October 24, 2008

A marketing study

Got a request from alum Sara Leiman for some help with a marketing survey.

Hi Steve

Have a question:

I just finished/ ready to release a syndicated media and marketing study (might be the first) of the federal marketplace! Wondering if you can to a post on the jayday.org web site on this ??

Below is a little more info... Its really exciting because my partner for this project and I have made arrangements out here for a formal presentation on the methodology and results and to date have 80 people signed up -- all very senior marketing communications titles from many of the military contractors, other ad agencies and media outlets. They have all been supportive and claimed no one else has done this.. Would like to believe that part is true; not quite sure yet.

Here is some general info on the study.. Please feel free to take a bit or all...

==================

Earlier this year, Sara Leiman (VP President, Media and Research Services at Sage Communications) partnered with Market Connections to do a syndicated study of the federal market. The questionnaire for this study was fielded during Q2/Q3, the results have been tabulated, put online and will be released by the end of this month. This entire study was conducted online via email.

The main goal of this survey was to better understand the role that federal government decision makers play in the approval and acquisition of products and services, as well as their media habits. To accomplish this, we needed to develop a universe of mid to senior level federal employees/managers who would then access a single questionnaire from which we could look at both media and marketing information. Overall, the content of this study includes questions across four areas: demographics, job function, purchase area and finally media habits: print, online, radio and outdoor.

Methodology:
In lieu of using a list house where often a high percentage of names/ addresses are “undeliverable,” we opted to take 21 leading (and diverse) publications that address the government sector, all with BPA audits. As you know, BPA International provides an audit of publication subscriber lists annually, with statements issued twice a year. Fifteen of those publications agreed and sent us a representative 7% to 10% sample of their subscriber base in email address format. We specifically requested “federal file only; no state and local, no contractors or non-government.” I should add that one of these “publishers” included a web site (dedicated to news and information for government) with no print component.

After receiving the representative email addresses from all fifteen publications, this list netted down to a much larger group than we anticipated: 50,000 unique email names and address for the federal sector. The study was fielded towards the end of Q1 this year and we were quite pleased with nearly 3000 returns without the use of incentives!

This study (and the resulting data) has been divided into four sections :

• Demographics: Age, Education, Gender, Grade or Rank

• Employment: Civilian vs Defense agency, Title/ Function, Product/Service area of Purchase Responsibility with dollar volume)

• Media Usage: Print (30 publications), Web Sites and e-newsletters (34 web sites), Blogs, RSS Feeds, Webinars, Access to HTML, Podcasts, etc)

• DC Residents: Media usage extended to local newspapers, news weeklies, metro, radio stations

Below are some of the job functions and areas of purchase that were measured:

• Accounting, Budget, Finance
• Aircraft
• Communications/Telecommunications
• C4ISR
• Engineering and Architecture
• Energy and Environment
• Executive and Command
• Facilities, Real Estate
• Fleet/ Auto
• Human Resources, Benefits
• Forestry, Wildlife and Environment
• Information Technology, Computers, Systems
• Law Enforcement and Public Safety
• Maintenance and Repair
• Medical, Health
• Office Equipment (copiers, fax, etc)
• Project, Program Management
• Procurement, Purchasing, Contracting
• Scientific, Mathematics, R&D
• Training, Education
• Travel Services
• Weapons/ Combat Systems

With all of the data on line, users will be able to cross-match any number of data points and produce reports. Examples might be title and function (or purchase area), crossed against publication readership or web site visits. Users will also be able to take demographics and match those against specific purchase areas or job functions. While print as an advertising medium is less of a question for most in this market, the information gained from the questions and responses regarding online usage have been very interesting.

There will be a formal presentation on the release of this study and there is no charge to attend. We will be sharing additional information along with some sample data runs. The presentation will be at the Tower Club (Tysons area, McLean, Virginia ) on October 31st from 8 AM – 10AM. Please use the the link below to register:


http://www.marketconnectionsinc.com/index.asp?PageAction=Custom&ID=98


Regards,

Sara

Sara Leiman
Vice President Media Services
Sage Communications LLC
8229 Boone Blvd
Vienna, VA 22182

Of course, I'm hoping this survey reals what an important role the jayday website plays in the federal arena.

October 17, 2008

Alex Karras and his tutu

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I am sitting in Chuck Phillips' apartment in Vancouver, where I have just hooked up his new printer and scanner. His first effort? A photo he had lying around in his apartment of a tv shoot (circa 1970) for Novus Watches which featured the famed football player, Alex Karras.

The other guys in the photo? That's Chuck sitting on the floor on the left and Hy Yablonka standing just to the right of Karras. And David Murphy is the guy in the striped shirt on the left. Plus C/D's Broadcast Producer and the director, who names Chuck does not recall.

Chuck says that after the shoot, Karras asked if he could have the tutu. Chuck asked why and Karras said he was going to wear it at a black tie dinner he was hosting.

September 02, 2008

The Centaur

This gets my vote for the weirdest commercial on the air. It was produced by Weiden + Kennedy. I hope I'm not accidentally insulting any former C/Ders. But really, what were they thinking?

(If I'm not mistaking, the horse is a mare.)

July 28, 2008

Best Commercials Ever

Entertainment Weekly has chosen the best TV commercials of all time. One glaring omission? The "1984" spot for Apple, created by Chiat/Day. Here's an excerpt from a New York Times article:


The most contentious choice made by Entertainment Weekly was certainly the omission of a spot that Advertising Age, in a list of the ''50 best'' published in March 1995, ranked as the greatest commercial ever: the Chiat/Day spectacular, based on the George Orwell novel ''1984,'' that introduced the Apple Macintosh personal computer during Super Bowl XVIII in 1984.

''We all felt that it was just so pretentious,'' said Mary Kaye Schilling, the senior editor for television at Entertainment Weekly.

''It just seemed over the top,'' she added, ''too consciously trying to be brilliant.'' In fact, in a feature that accompanies the list, the Apple spot is deemed the ''most overrated commercial'' ever.

Entertainment Weekly. Consider the source, consider the source. This is the same magazine that, when they compiled a list of "The 1,000 New Classics" for film, included "South Park: Bigger Longer & Uncut."

May 31, 2008

Reach Green

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Greenadworks is is an ad network designed to help advertisers reach Gen Green singles, busy moms, established professionals, tech-savvy consumers and affluent couples who represent the entire spectrum of progressive, green consumers.

You CAN teach an old billboard new tricks

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An article from today's New York Times about new billboard technology which utilizes tiny cameras to identify some of the demographics of the person standing in front of it.

May 06, 2008

Commercial Parodies

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Nerve.com has gathered together videos of what it considers to be the 50 greatest commercial parodies of all time. View it here.

Lauren Schiller

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Lauren, her husband, and their two daughters, Mia and Tillie.

One of the great things about running this site is hearing from alums who started at C/D in humble circumstances (such as an assistant) who is now an advertising superstar. Here's Lauren Schiller. Take it away, Lauren!

Lauren Schiller here, class of '95...I hope you remember me... I was Jay's assistant for a while, then Ira's and Marty's, then an account person for Mary Maroun. I like to say everything I needed to know about advertising I learned from Jay (and of course, Ira, Marty and Mary!). And Adelaide and Roseann and I actually crossed paths again at kirshenbaum bond when I was heading up client service in San Fran. At kirshenbaum I worked for Nigel Carr for 7 years--and learned a ton from him.

I am now working as VP of Marketing for Elephant Pharm (elephantpharm.com). We are a drug store chain which has completely reinvented the drug store experience, combining alternative with western medicine and lots of other fun, earth-friendly healthy stuff in an environment people actually like hanging out in. Anyway, I was interviewed at Web 2.0 and at the end the question came up: so tell me what it was like working with Jay Chiat. I thought that was pretty cool, so I am passing along the link to the video. Thanks for keeping the love alive!

And here is a video of Lauren being interviewed at Web 2.0 ...

Mark Bilfield

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A note arrived the other day from Mark Bilfield, who worked in the LA office on Direct Marketing and Sale Promotion on Nissan and Infiniti. Before that, he worked on Worlds of Wonder, Mitsubishi Electronics, Toshiba, Upper Deck Trading Cards, and Australian Tourist Commission.

Hi. It’s been a long time. How are you? Well everything in life leads back to Chiat: I’ve been at Public Storage for the past three years after a six year stint at Saatchi on the Toyota and P&G business. Neal Grossman’s identical twin brother, Alan is CFO of our Operations Group at PS.. Best regards, Mark

April 28, 2008

Tom Carroll and the Four A's

Carroll

There is an article in this morning's NY Times about the efforts of the AAAA's to juice up its annual conference. And who better to lead that effort than the most charming man in advertising, Tom Carroll ...

Ms. Sawyer, who described herself as “probably one of the most vocal people at the last conference” about its shortcomings, joined almost a dozen other executives who met for informal, wide-ranging discussions about recasting the meeting to make it more appealing, particularly to younger managers, and increase attendance.

Those efforts were endorsed by the executive who is becoming the chairman of the Four A’s for 2008-10, Tom Carroll.

“The industry has changed dramatically, and it was time for the Four A’s conference to change its format and content fundamentally,” said Mr. Carroll, who is also the president and chief executive at TBWA Worldwide, part of the Omnicom Group.

March 26, 2008

An invitation from Rosemarie Ryan

Rosemarie Ryan, New York planner extraordinaire, says to keep the date of April 16th at 6:30 pm. open. Rosemarie and J. Walter Thompson, in association with Stephen King, will unveil something that will forever change the creative process.

Click on this thumbnail image to see the teaser in its full glory:


January 23, 2008

Paul Greenberg

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inter national est (yes, that's how they spell it) is a trade magazine that is dedicated to "the business needs and challenges of international marketing and media professionals as they participate in multinational branding and campaign building."

Every year, they have their own "Oscars," announcing a list of international marketers who are truly the people behind the year’s outstanding marketing achievements.

Paul Greenberg, former media director at C/D NY is on this year's list for his work promoting the Big Apple throughout the world. Read all about it here!

November 13, 2007

Marian Salzman

Marian

Yes indeed, that WAS C/D alum Marian Salzman being interviewed by Morley Safer on "60 Minutes." If you missed it, you can watch it by clicking here.

November 07, 2007

Ghost lights

A bizarre TV commercial for Sylvania light bulbs from, I believe, Thailand.

October 31, 2007

18-year-old creates Apple TV ad

A charming article from today's New York Times about a home-grown ad for Apple's iPod that was originally posted on youtube by an 18-year-old who is a freshman at the University of Leeds in Britain. TBWA/Chiat/Day liked it so much, they flew the teenager to LA and had him help them produce the spot for national air.

Read

October 26, 2007

Media Arts Festival

L Clow

Thank you to Lily Katz for alerting me to this Adweek article about Lee Clow, who seems to be starting a Media Arts Festival in Cabo San Lucas. Why? Said Lee, "I'm tired to flying to France."

Read

P.S. Lily is now Senior Vice President, Media Director, at EvansHardy+Young.

September 05, 2007

David Lynch

Lynch

Filmmaker David Lynch on product placement in movies. Click here. (Submitted by Charlie Bidwell. Thanks, Charlie!)

January 08, 2007

Top Brands of 2006

According to New York-based Landor Associates, Google is the top brand of 2006, beating out Las Vegas to claim the top spot for the first time.

Read

December 19, 2006

Commercials from the 80s

Springer-1

Giant magazine reviews the greatest commercials of the 80s. The usual suspects are here - from Apple's "1984" to Brooke and her Calvins. But some smaller gems are here, too, including a political commercial from the governor's race in Ohio, in which a young Jerry Springer spins the fact that he once slept with a hooker. His regret? That he paid her by check.

View

December 05, 2006

Industrial Music

The album Product Music: Vol 1 is a collection of memorable examples of the industrial song. Because if you're not buying a company's product, perhaps a few listens to their new dance tune will change your mind!

The songs range from mellow dance tunes ("The Frito Twist") to manic dance tunes ("Dance The Slurp", with its frenzied cries of "SLURP SLURP!!!") to haunting ballads (the somewhat disturbing "My Bathroom Is A Private Kind of Place", one of three tunes in the compilation from American Standard's classic industrial musical The Bathrooms Are Coming!).

Listen

December 04, 2006

Subway ad for funeral home


Comealittlecloser

Ghoulish, but clever placement.

November 29, 2006

Brands on the Brain

Radiologists in Germany have conducted tests showing that regions of the brain "light up" when consumers are shown the logos of various brands.

"This is the first functional magnetic resonance imaging test examining the power of brands," said Dr. Christine Born, a radiologist at University Hospital in Munich, Germany. "We found that strong brands activate certain areas of the brain independent of product categories."

Read

Infomercial Review

Infomercial

It's the Ridiculous Infomercial Review! Yes, for a limited time only, you can view this website about colon cleansers, TV psychics, and products that help enlarge oh-so-particular parts of your anatomy. But hurry, this web-only offer is limited! Click now!

Visit

November 16, 2006

Guess the logo

Guessthelogo-1

SO! You're a bigshot in advertising, huh? Ok, prove it. Take this interactive test to see if you can identify the correct logo for these famous brands.

Visit

November 10, 2006

UK-based agency needed

The lovely Kelly Morris (nee "The lovely Kelly Smeltzer"), Class of CD/NY 1989 - 1992, is looking for an ad agency in the UK.

would you be kind enough to send up a flare on jayday.org and ask if anyone could recommend a wickedly creative and strategic -- but not astronomically expensive -- UK-based agency to help with direct mail, email, telemarketing etc efforts.

You may contact Kelly directly at ...
kmorris.jpg

October 19, 2006

A billboard from Canada


Dont-Read-Much-2

October 18, 2006

Bad cover letter

An applicant to a media buying position tries his best ...

I think the only qualification I have that really applies for this position is my extencive CD collection. This shows I can research and purchase media, and media related products.

Read

September 11, 2006

Agencies Agree to Hire More Black Managers

Can All-White Ad Industry Change? Agencies Agree to Hire More Black Managers

By Won Kim
(c) 2006 DiversityInc.com

Prompted by the apparent utter lack of racial/ethnic diversity in the advertising industry, New York City's Human Rights Commission took the lead in 2004 by actually checking out the numbers. The commission's findings were clear - the advertising industry, which conveys product information to most of America, is almost all white, especially in top-level positions.

Read (requires free-trial)

September 06, 2006

Demonic tots

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Kids. Eating. Advertising. Scary.

Visit

June 25, 2006

Soccer chapel

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A fresco for the Cologne train station for Adidas. Created by TBWA.

May 28, 2006

Old ads

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James Lileks is a columnist for the Minneapolis Star-Tribune and author of "The Gallery of Regrettable Food." He is one of the Internet's greatest collectors of ephemera. Here is his online collection of old newspaper ads.

Visit

April 24, 2006

Branding Sheep

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From today's New York Times ...

The latest low-technology billboards along highways in the Netherlands are startling enough to prompt motorists to indulge in U-turns.

Or make that ewe-turns. These ads are walking, woolly flocks of bleating sheep. Early this month, Hotels.nl, a Dutch online reservations company, began displaying its corporate logo on royal blue waterproof blankets worn by sheep.

Read

April 20, 2006

Great new Jeep print ads

From BBDO+ Detroit

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April 11, 2006

Mac insert from 1984

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Some Macaholic out there has taken the trouble to scan in all of the ads from a 39-page insert from a 1984 issue of Newsweek. The ads were, of course, by Chiat/Day.

Visit

March 20, 2006

Save Like Never Before

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Last week, I noticed an ad at the top of this page for an ad agency in North Carolina that specializes in advertising TO churchgoers on behalf OFchurches. (Remember, I don't select these ads on the top of the site, Google chooses them.) This isn't just marketing to Christians. This is advertising intended to increase church attendance.

Anyway, the thought of an agency for churches struck me as ... odd.

Visit

March 15, 2006

Bob Wolf

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An article from the Southern California Business Journal in 1989 about Bob Wolf.

Read

March 12, 2006

Diversity in Ad Agencies

Diversity in advertising was one of Jay's personal causes. And Bonnie Lunt has been fighting this battle for years. Here we are in 2006 and it is STILL being talked about, only this time, it's getting serious. Ad Age reports ...

NYC TO SUBPOENA AD AGENCY EXECS IN DIVERSITY PROBE

NEW YORK (AdAge.com) -- Madison Avenue’s white management ranks are about to be exposed in public hearings on ad agencies’ minority-hiring practices that could drag industry stars such as Andrew Robertson, Kevin Roberts and Shelly Lazarus -- and their clients -- into an unflattering spotlight.

View (requires free Ag Age registration)

March 05, 2006

Leader of the Decade

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from the Dede Dalton McMahon collection

The Western Association of Advertising Agencies held a banquet in Jay's honor in 1990, at which he was named Leader of the Decade. Adweek Magazine ran a full-page of photos showing all of the happy guests.

The lovely lady on the left in this one shot above is Yvonne Smith, the art director who taught me everything I know about print production. (Remember that before I became head of technology, I was also head of print production. Yvonne - how many letterpress proofs did we go through on that Thai Airways ad? 17? 18?) And there's Lee and his wife, Ilene.


View the whole page


February 08, 2006

Big Wash


Samsung3

A clever advert from Saatchi Budapest for a large washing machine from Samsung.

View more

February 06, 2006

Super Bowl commercials

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You can see them all by clicking here.

February 03, 2006

Super Bowl

Here's Toyota's upcoming Super Bowl commercial. Don't watch if you're hypoglycemic.

February 02, 2006

Cartoon rage

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As I'm sure you've read in the paper, the Muslim world is in an uproar about a series of cartoons that first appeared in a Danish newspaper which featured the image of the Prophet Mohammed. It is considered a blasphemy to depict Mohammed period, let alone mock him in a cartoon. Danish dairy products company Arla is losing $1.6 million in revenue a day due to a boycott in the Middle East.

Newspapers throughout Europe are now reprinting the cartoons ... and receiving bomb threats because of it.

So, of course, I'll add my own fuel to the fire of fanatacism by displaying one of the cartoons (above) and providing this link where you can see the rest of them. Lighten up, people!!!

(I can't help thinking about last night's "Colbert Report," there was a whole bit about images of Jesus, including one of Christ shaking hands with Ken Lay.)

View

January 27, 2006

Old ads for electronics

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Fun old ads for deceased gadgets. (Remember when TVs had tubes? I think I inherited my love of electronics from my mother, who was always taking the TV apart and taking the tubes to the hardware store, where you'd insert them into a fibre-board testing panel to see which one had blown.)

Visit

January 20, 2006

Spinning Hamas


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Here's a challenging client: Hamas. Although Hamas is often the sole provider of humanitarian care to hundreds of thousands of Palestinian refugees throughout the Middle East, they also have this nasty habit of launching suicide bombers against Israeli civilians. Love the carnage, hate the bad press.

So Hamas has now hired a "spin doctor" to help give the organization a softer image. Here's a sample of the new way of positioning the untidy business of blowing people up, offered recently by a Hamas official: "Sometimes we are innocent enough to react in a way that the Israelis use the reaction against us."

Isn't PR wonderful?

View

January 04, 2006

Favorite fonts

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The journal Typographica has announced their favorite fonts of 2005. And the winners are ...

January 03, 2006

Disruption Network

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I was intrigued by this article in the Sunday New York Times business section about how ad agencies are rushing to figure out how to use their own worldwide employees to spot trends.

I had to sigh, because a few years ago I helped design a system which did this very thing. It even won a design award from ID Magazine, thank you very much.

I was brought into BDDP Advertising as a technology consultant by long-time C/D alum Adelaide Horton, who was President of BDDP North America. She asked me to take a look at their information systems and provide some strategic vision as to how they could use technology to make their own worldwide network "smarter." I did extensive user interviews and other forms of "anthropology" in BDDP's New York, Paris, and Singapore offices.

My findings? Except through email, the network had no way to share knowledge. If someone in Singapore had a fascinating study on Asian consumer habits, nobody had a way of sharing this information with the rest of the network. If someone in Paris had just seen an ad for a competitor's product, there was no way of sharing that visual information ... and wouldn't even know who to send it to by email if they'd wanted to!

So the concept I came up with was to create what today might be called a "communal corporate blog." (And this was long before the word "blog" had even entered the world's vocabulary.)

We ultimately hired Art Technology Group, a leading-edge software design firm in Boston, and together we built what we called "The Disruption Network."

It let any employee in the company worldwide post articles of interest to an internal website. It was intended to be used to show work that the various offices around the world were creating, and to share information on global marketing and cultural trends.

As employees perused the site, the most frequently-read pieces would float to the top of the "blog." (A technique used by Google to make the most relevant sites rise to the top of a search request.) My favorite feature? I devised a technique that let even the most technologically challenged executive take an article they had found in a newspaper or magazine and get it into the system: all they had to do was fax it to a dedicated fax number and the article would appear on the website moments later.

Employees were even to be rewarded for the value of the information they contributed to the site.

You can see a demo of the website here.

Alas, just weeks before the software was to be implemented, BDDP lost a big client and the agency was down-sized and ultimately sold to ... of all people, TBWA. Although TBWA inherited the rights to the software, the project was ultimately abandoned.

How useful it would have been for just the type of "trend-spotting" this article says is now every agency's grail.

Steve Alburty

December 04, 2005

Magazine Covers of the Future

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That magazine cover got your attention, didn't it? The Magazine Publishers of America have created a website that imagines what magazine covers of the future might look like.

Visit

November 10, 2005

Billboardom


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Billboardom highlights fine examples of the haiku of advertising: a well-executed billboard.

Visit

October 17, 2005

Tilting at Windmills

Here is a brief but biting article from the October issue of Fast Company which catalogues Chiat/Day's multiple attempts to reinvent itself.

Andy Law, of course, was head of C/D's London office before heading off with David Abraham to start St. Luke's. And for those who are in to hermeneutic circles, I wrote an article about St. Luke's in 1997 in (what else) Fast Company!

October 14, 2005

The Bubble Project

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Subverting advertising all over New York City.

Visit

October 11, 2005

Fred and Ethel live!

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Those lovable, battling neighbors, Fred and Ethel Mertz, are being revived to sell the new Medicare Prescription Drug Coverage.

Read

August 24, 2005

Kabbalah Energy Drink

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Ah, the pause that refreshes ... your consciousness. Kabbalah Energy Drink is "a citrus-flavored carbonated beverage which contains taurine, B vitamins and caffeine, and is infused with 'Kabbalah water.'"

Oh mercy. I can see the headline now: "It's 'Kabbalah-nated!'"

Visit

August 20, 2005

Al Jazeera

I rarely report on what's happening at TBWA, but I thought this article was fascinating. It's from today's edition of The Peninsula, the daily newspaper in Qatar. (Hey, I'm well-read, what can I say?)

Al Jazeera appoints TBWA\RAAD for campaign

Al Jazeera International, the 24-hour English-language news and current affairs channel has appointed TBWA\RAAD for its global marketing communications campaign, a company release, said here yesterday. Several agencies pitched for the account to provide marketing communications support for the channel when it broadcasts globally in the first quarter of 2006.

The agency will handle the global advertising campaign for the channel as well as related above and below-the-line activity, supporting Al Jazeera International's senior executives and the corporate communications team.

Lindsey Oliver, Commercial Director at Al Jazeera International said, "We are extremely pleased at the appointment of such a highly respected and experienced global agency who will be working with us on the world's most exciting television project. We are creating broadcast history as the first English language international network based in the Middle East."

July 18, 2005

Bello

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For those of you who read this interesting article in the Sunday New York Times Magazine about fonts, this is "Bello," voted the most readable display font by the Type Directors Club.

Visit the website of Bello's foundry

July 17, 2005

Metro logos

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This seems like a very appropriate time to celebrate the design of underground rail systems.

Visit

(Thanks for the link, Bud!)

June 26, 2005

The orphanage and the Honda

Alum Doris Berry asks for advice on how to entice Honda to somehow embrace the idea of helping an orhanage in Guatemala ...

My Jay Day deed: I called Rubin Postaer to try to get Honda to help this orphanage out. (I'll explain.) The nice fellow I spoke to (Pen Pendleton, another C/D Alum) very kindly advised that contact Honda's PR person directly, and I will. But... today as I read through the recent postings I see that many are in philanthropic pursuit. Maybe if you find this interesting, you can either advise me or post it so others can advise me how to proceed. I.e.: What do I do now?

[Click on "Continue reading ..." to see the rest of Doris' story]

Continue reading "The orphanage and the Honda" »

June 15, 2005

The New Black List

Why sell laundry soap, when you can sell a good old fashioned radical homosexual agenda?

Read how advertisers are getting pressured out of a good media buy.

www.alternet.org/story/22206/

Continue reading "The New Black List" »

June 12, 2005

Wizmark

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Sometimes advertisers go tooooo far ...

Visit

June 08, 2005

The Logo Game

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Ok, adsters, let's play the logo game! How many can you name correctly?

Visit

May 06, 2005

Online ad spending

The April 30th issue of The Economist reports that "this year the combined advertising revenues of Google and Yahoo! will rival the combined prime-time ad revenue of America's three big television networks, ABC, CBS and NBC, predicts Advertising Age."

Which brings up a question: how would all of you feel about the addition of ads to this very website? There is a cost associated with maintaining this website (web hosting and maintainance) and it strikes me that you all are an audience that some advertisers would like to reach, thereby reimbursing me for those costs.

Your thoughts? Please click on "Comments" and let me know what you think.

Steve

April 24, 2005

Signs

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A wonderful online collection of hand-painted and hand-crafted signs.

Visit

March 23, 2005

Shonafreude

One of the interesting perks of running this website is that when I send out a mass mailing, I get "bounce backs," which tells me that someone's email address is no longer valid. One can only wonder why, sometimes. Here's one I received today, which requires no explanation:

{shona.seifert}; originally to shona.seifert (unrecoverable error) The recipient 'shona.seifert' is unknown

March 03, 2005

Tokyo Street Style

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Want to know what the Japanese fashionistas are wearing this week? (And I mean, this week.) Check out Tokyo Street Style.

Visit

February 18, 2005

Viral Tracker

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If viral marketing now has a website for tracking viral marketing, is the marketing still - well, viral?


Visit

February 02, 2005

Hire her or else

I received the following spam today, presumably because I am the webmaster of the JayDay website and therefore, or so this person thought, I might have some sort of sway as far as hiring at ad agencies is concerned.

I found it amusing, and just a wee bit disturbing ...

Employment at Mother

I am a young, adaptable, creative, motivated, cute, producer. I have been blessed with the skill of being able to bolster anyone's confidence convincingly. I can ass kiss so well that you aren't aware when I am doing it. I can morph myself into any personality, depending on the client. If you want edgy, I am edgy. If you want flirty, I have that too. Gay? Not a problem, I make an exceptional cheer leader for that side too. If you want soul sister, hip hop, angry, sarcastic, bitter woman..I am all those and more (again depending on clients need). I do not drink, I do not do illicit drugs. I have proudly weened myself from concerta, a powerful stimulant (who knew?). I have just started yoga and have quit smoking as well.

By a mere twitch of an eye muscle I can get vendors to drop their costs by a substantial amount. I speak Italian, I cook Italian...what more can I offer?

Attached is my resume. If this particular resume isn't interesting (doubt it) I have more.

Thank you for your interest,
Anne

Actually, no resume was attached. But nice try, Anne. (For those of you unfamiliar with pharmaceuticals, "concerta" is used to treat ADHD.)

January 27, 2005

Huh?

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At first, it's a little difficult to realize that this website is a parody of consulting companies. But start checking out the various sections, like "Ideas."

Visit

January 07, 2005

Toilet humor

January 6, 2005
Toilet Brush Warning Wins Consumer Award
By THE ASSOCIATED PRESS

DETROIT (AP) -- The sign on the toilet brush says it best: "Do not use for personal hygiene.''

That admonition was the winner of an anti-lawsuit group's contest for the wackiest consumer warning label of the year.

The sponsor, Michigan Lawsuit Abuse Watch, says the goal is "to reveal how lawsuits, and concern about lawsuits, have created a need for common sense warnings on products.''

The $500 first prize went to Ed Gyetvai, of Oldcastle, Ontario, who submitted the toilet-brush label. A $250 second prize went to Matt Johnson, of Naperville, Ill., for a label on a children's scooter that said, "This product moves when used.''

A $100 third prize went to Ann Marie Taylor, of Camden, S.C., who submitted a warning from a digital thermometer that said, "Once used rectally, the thermometer should not be used orally.''

This year's contest coincides with a drive by President Bush and congressional Republicans to put caps and other limits on jury awards in liability cases.

"Warning labels are a sign of our lawsuit-plagued times,'' said group President Robert Dorigo Jones. "From the moment we raise our head in the morning off pillows that bear those famous Do Not Remove warnings, to when we drop back in bed at night, we are overwhelmed with warnings.''

The leader of a group that opposes the campaign to limit lawsuits admits that while some warning labels may seem stupid, even dumb warnings can do good.

"There are many cases of warning labels saving lives,'' said Joanne Doroshow, executive director of the Center for Justice and Democracy in New York. "It's much better to be very cautious ... than to be afraid of being made fun of by a tort reform group.''

The Wacky Warning Label Contest is in its eighth year.

Floating Logos

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Photographer Matt Siber captures those huge logo signs meant to be seen from miles away. He digitally erases the poles. He intends his work "to give the signs a supernatural quality that is meant to call attention to the hegemonic role consumerism and advertising play in our society."

Visit

November 15, 2004

Pringles prints

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Pringles Prints are made using a technology where words and images can be printed on one side of the crisp. The technology uses food coloring and doesnt alter the taste of the crisp itself, which is good because they couldn't afford to taste worse than regular Pringles.

September 14, 2004

From Diversity News

THE ENVELOPE PLEASE: The American Advertising Federation, based in Washington, recently named the winners of its annual Mosaic Awards, designed to honor companies breaking ground in marketing to people of color and working toward diversity in the advertising industry.

Read more

Continue reading "From Diversity News" »

September 13, 2004

Terror, inc.

"As nihilistic as it may be, al-Qaeda, from a business point of view, is a major success: three years after September 11, it is a global brand."

Read this fascinating article from Asia Times.

April 26, 2004

Stockstock

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"Stockstock" is online Woodstockian festival of stock photography. Entrants receive a 30 minute tape of stock photography. Your mission? Create a coherent three-minute film using only those images. Some of the past winners can be seen by clicking here.

(Requires a high-bandwidth connection and Quicktime 6, which is available on both PCs and the Mac.)

March 29, 2004

Portable People Meter

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The Portable People Meter from Arbitron monitors its wearer throughout the day - picking up specially encoded signals from the environment - keeping a perfect record of all the broadcast media consumed.

View

February 12, 2004

Adrants

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"Reporting on the brilliance and idiocy of the media and advertising industry, Adrants offers subversive comment on the questionable, the absurd, the new and the noteworthy. Everything from new campaign launches to useful facts and figures to odd little items from the fringe are delivered with wit, humor and sarcasm."

Visit

February 02, 2004

Super Bowl Commercials

Courtesy of alum Steve Hancock (formerly of C/D NY and Toronto, now at adbeast) ...

In partnership with Nielsen Media we are pleased to bring you a free online recap of all the Canadian and US Super Bowl XXXVIII spots. Organized by commercial break you can review all the spots that ran in this years Super Bowl . Just click here.

Enjoy
Steve

PS All the spots are also available to download or be transferred directly
to your adbeast studio.

January 29, 2004

Adtunes

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As mentioned in Thursday's New York Times Circuits section, Adtunes is a website which answers the question, "What was that music they were playing in that commercial?"

Visit

January 13, 2004

Anti-Bush Ads

Regardless of your politics, you have to appreciate the efforts of these amateur ad-makers.

View

January 12, 2004

Andy Law

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Today is the first official working day at a new ad agency in London called boymeetsgirlsj. Or is it typed boymeetsgirl? How do you spell it if you can't do that little uplifty thing at the end?

Well, at least I can say that no matter how it's typed, I'm sure it's fascinating, because it has been founded by Andy Law. Andy was the head of Chiat/Day's London office, and then went off to found St. Luke's, which I wrote about in Fast Company.

Visit Andy's new company website.

January 07, 2004

TBWA Chiat/Day Exec Indicted

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A federal indictment has been leveled against the director of finance at Ogilvy & Mather, Thomas Early, and a former O&M Senior Partner, Shona Seifert, who is currently the President of TBWA Chiat/Day's New York office. The Associated Press says Seifert's lawyer is Gregory Craig, who represented President Clinton during his impeachment trial.

Continue reading "TBWA Chiat/Day Exec Indicted" »

December 10, 2003

Product Design

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Remember when Alka-Seltzer came in glass tubes? Anacin in totable tins? Bayer in baking-soda like boxes? (Oh God, I got two out of three!) Take a little walk down memory lane at the American Package Museum.

Visit

P.S. Who can guess why I chose this particular image for this posting? Could there be an alum out there to whom this product might be significant? Post your answer by clicking on the "Comment" link.

December 06, 2003

More Xmas gifts for ad folk

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I would be remiss in posting Christmas gift ideas, without mentioning a book called "The Toaster Broke, So We're Getting Married: A Memoir by Pamela Holm. Says Publishers Weekly ...

The author is at her best depicting the strong, healthy relationship with her kindhearted fianc which will assure readers that Holm has as good a chance as anyone can to make a marriage work, long after the wedding hoopla is over.

And that kindhearted fianc? Our very own Denzil Meyers.

Buy

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And Eve Luppert's book, although out of print, is available through Amazon's used book service. As little as $1.50 for a fabulous read. (And notice to whom the book is dedicated!) This is your big chance to have Eve cheap!

Buy

December 05, 2003

Lovemarks

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Its more than a brand. Its a lovemark.

According to Saatchi & Saatchi, Lovemarks transcend brands. They deliver beyond your expectations of great performance. Like great brands, they sit on top of high levels of respect - but there the similarities end. Lovemarks reach your heart as well as your mind, creating an intimate, emotional connection that you just cant live without. Ever.

I feel an overwhelming desire to open my kitchen cupboard and tell my can of Campbell's Chunky Soup how much I love the big palooka.

Visit

Xmas gifts for ad folk

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Why We Shop : Emotional Rewards and Retail Strategies by Jim Pooler.

The Rise of the Creative Class: And How It's Transforming Work, Leisure, Community and Everyday Life by Richard Florida

An iTunes gift certificate. (You don't even have to wrap it!)

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Moleskine notebooks (favored by the famous journalist Bruce Chatwin)

November 09, 2003

The Super Bowl of Spec

This just in from Reuters:

Indie Agency Auctions Super Bowl Ad on eBay

NEW YORK (Reuters) - Throwing out a long-shot resembling a Hail Mary football pass, an independent advertising agency has offered to develop a Super Bowl commercial for the highest online bidder at eBay, starting at a price of 99 cents.

Independent advertising agency Boone/Oakley, which has yet to create a Super Bowl ad, said on Friday it would devise three concepts for a show-stopping commercial to air during the Feb. 1 National Football League's championship game.

Watch the bidding on eBay
Visit the Boone/Oakley website

November 06, 2003

Open Video Project

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The Open Video project offers nearly 2,000 videos from a
variety of sources. A series of classic television commercials
capture old-school advertising, while close to 500 documentaries
tackle everything from golfing on the moon to the story of Hoover
Dam. Go further back in time and watch short films made by Thomas
Edison in the late 19th and early 20th centuries.

View just the old ads
View the whole website

October 21, 2003

The message is the media

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Poynter Online is perhaps the most respected online 'zine about journalism and the media. It's a daily "must read" for news junkies. Check out the flap about Ad Age's decision to name Lucky the Magazine of the Year.

Read

October 01, 2003

A New Mother

Mother Selects from the 10/1/03 NY Times

Fourth Partner Mother in London, which is planning to open its first office in the United States, has named Rob DeFlorio as the fourth partner at the office, scheduled to open in New York by the end of the year. Mr. DeFlorio, 42, had most recently been global advertising director at Nike Inc. in Beaverton, Ore., and before that worked at agencies in New York like Chiat/Day and McCaffrey & McCall. The other partners, announced previously, are Andrew Deitchman, Linus Karlsson and Paul Malmstrom.

Welcome home Rob!

September 14, 2003

CD DNA (preferably pre OMC) wanted

You'd better sit down before reading this. Ready? Ok, here's the scoop: an ad agency is actually hiring people! Yes, unbelievable but true! Here's the email I received from Joe Naporano, former CFO of the New York office:

We are the sixth largest agency in the US here at Campbell Ewald in Warren Michigan. We are a well kept secret (agency is over 90 years old) in that we can actually provide clients with full integration having a full complement of below the line services all under one roof-built and not purchased.

We are doing well and looking for some smart, energetic folk. People and clients are really nice. The CD fashion will need some toning down (sorry Jay), but ability/energy wanted. We need people for all departments including BTL units.

The heartland is the place for quality of life and raising kids. Boy, would I like to see Maroun, Arado, Greenberg, Lipsky, Howell, Jamie Barrett, the Marties, Mike and John, Bob Zach, Sue Katzen, Bob Perkins, and other CDers working here.

Let me know.

Regards,

Joe

If you are interested, contact Joe at
jnaporan@campbell-ewald.com

Note that Campbell-Ewald was voted Adweek's "Agency of the Year Midwest" in 2003. You can visit their website by clicking here.

August 08, 2003

Celebrity voiceover from hell

Here is a transcript of a recording session in which the great Orson Welles does a voiceover for what appears to be fish sticks.

Read

July 30, 2003

Hum zinger

Here's the anti-hummer website that was mentioned in yesterday's New York Times. Although I'm sure there have been many instances of anti-advertising advertising before, this one seems to have attracted the most noteriety:


Visit

July 22, 2003

Encyclopedia of Advertising

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A three-volume, $385, 1,873 page work: the Advertising Age Encyclopedia of Advertising. Are you in it?

Read (requires free New York Times registration)

June 21, 2003

Eulogy for a Whiner

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Since this is Jay/Day, I thought I'd simply put a link to what was perhaps the most moving tribute to appear following Jay's death. It's from the April 29, 2002 issue of AdAge. Of particular interest are the links in the yellow box. which contain excerpts from the last speech Jay ever gave.


Read the AdAge article

Remind yourself of the purpose of Jay/Day.

June 20, 2003

Marcel Varela

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Photo by Marcel Varela

Part of the Jay/Day manifesto is to support young artists. Here's my effort for the year:

Marcel Varela works behind the front counter at Republic on Union Square. (He's the one with the huge smile and the most amazing head of hair you've ever seen in your life.)

I was in the other day and discovered that he's a budding commercial photographer. I mentioned the Jay/Day website and he is thrilled to meet all of you. I told him that you were all movers and shakers within the industry and that several of you are art directors for major agencies. So, as your Jay/Day contribution, please read his bio below, visit his website, and then invite him to come show you his portfolio. (I'm absolutely serious about this. Remember how hard it was to get inside the door of your first agency!)

You can write to him at marcelsphoto@yahoo.com. Or stop by Republic. He's
the very personable young man behind the front counter at lunch time.

Continue reading "Marcel Varela" »

June 17, 2003

Why Johnnie Can't Shop

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Adbusters, the "in-your-face" anti-almost-everything magazine, takes a look at the campaign by Corporate America to subtly introduce commercials into the classroom. Representatives of the drug Prozac will come to your school to "teach" you about depression. McGraw-Hill prints a six-grade math text book that includes brand names in it's math equations. Want more examples?

Read

June 11, 2003

Ad Humor

Being ad people and ex-ad people, you will find this "holiday card" from Rodgers Townsend extremely funny.

Click here

June 04, 2003

Aye carumba!

A federal jury Wednesday ordered Taco Bell Corp. to pay $30.1 million to two men who claimed the fast-food chain stole their idea for the advertising campaign featuring a talking Chihuahua.

Read

June 03, 2003

"Advertising has come a long way ....

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... or not," says former C/D-er Susan Wands, who provides us with a link to a website that demonstrates just how far advertising (and the art of food photography and presentation) has come. Celery log, anyone?

What dish of today will be tomorrow's joke?

Visit

Susan, by the way, is an accomplished actress and just returned from San Diego, where she starred in the world premiere of "Knowing Cairo" at the Globe Theatre. Her husband, Robert Petkoff, also an actor, recently starred in the lead role in a critically-acclaimed production of "Sunday in the Park with George" at Chicago Shakespeare Theatre.

June 02, 2003

Steve Hancock, Adbeast

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I seem to recall former Chiat/Day-er Steve Hancock as being very soft-spoken and exquistely well-mannered. Well, an article in the Financial Post, Canada's Wall Street Journal, has disclosed the truth of what's happened to Steve since he left Chiat/Day. The man has become an adbeast.

Continue reading "Steve Hancock, Adbeast" »

May 29, 2003

Billboard Liberation Front

Meet our nation's newest threat: outdoor advertising terrorists.

Visit

Brighter Teeth? Yes!

Those who ignore advertising are doomed to repeat it. The Ad*Access Project is a searchable database of 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955.


Read

Online advertising supersizes

McDonald's will shift more of its $716 million ad budget from TV to the Internet. "Males ages 18 to 24 are a critical market to us," says Neil Perry, the fast-food outfit's director of digital marketing. "They're spending as much if not more time on the Internet than watching TV."


Read

May 22, 2003

As a virgin

Jay was never more Jay-like than when it came to pitching new business. He was a perfectionist, and many a pitch was rewritten the night before to meet his demanding expectations. And nothing made him more frantic than to see something misspelled.

Forbes.com reports on the recent 100-agency fist-fight that broke out to win the $15 million Virgin Atlantic Airways account. One of the agencies might have been eliminated, suggests Forbes, because a follow-up thank-you referred to Virgin Atlantic "Airlines" instead of "Airways." Which agency was it? Youll have to read the article to find out.

Read

May 12, 2003

Ad buyers back off reality programs

Just in time for the new upfront, it appears that advertisers are losing interest in reality television. Will Joe Millionaire scream frantically to Paula, "I'm a celebrity, get me out of here!" (Wait a minute. I think I'm getting my plot lines mixed up.

Read