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    <title>jay/day</title>
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    <updated>2010-03-11T22:50:23Z</updated>
    
    <generator uri="http://www.sixapart.com/movabletype/">Movable Type 3.2</generator>
 
<entry>
    <title>Shhhhh!</title>
    <link rel="alternate" type="text/html" href="http://www.jayday.org/2010/03/shhhhh.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://www.jayday.org/cgi-bin/mt/mt-atom.cgi/weblog/blog_id=2/entry_id=1107" title="Shhhhh!" />
    <id>tag:www.jayday.org,2010://2.1107</id>
    
    <published>2010-03-11T22:49:47Z</published>
    <updated>2010-03-11T22:50:23Z</updated>
    
    <summary>Don&apos;t tell anybody. It&apos;s my birthday today. 59! Steve...</summary>
    <author>
        <name>alburty</name>
        
    </author>
            <category term="Advertising" />
    
    <content type="html" xml:lang="en" xml:base="http://www.jayday.org/">
        <![CDATA[<p>Don't tell anybody.  It's my birthday today.  59!</p>

<p>Steve</p>]]>
        
    </content>
</entry>
<entry>
    <title>Appleduds</title>
    <link rel="alternate" type="text/html" href="http://www.jayday.org/2010/03/appleduds.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://www.jayday.org/cgi-bin/mt/mt-atom.cgi/weblog/blog_id=2/entry_id=1106" title="Appleduds" />
    <id>tag:www.jayday.org,2010://2.1106</id>
    
    <published>2010-03-09T15:17:04Z</published>
    <updated>2010-03-09T15:20:23Z</updated>
    
    <summary> A clever new spoof site has emerged which chronicles fictional ads that somebody should have beaten to death with a club. I&apos;m not at liberty to disclose who, specifically, is behind the site, but they all worked on Apple...</summary>
    <author>
        <name>alburty</name>
        
    </author>
            <category term="Advertising" />
            <category term="Miscellaneous" />
    
    <content type="html" xml:lang="en" xml:base="http://www.jayday.org/">
        <![CDATA[<p><br />
<img src="http://www.jayday.org/winkdifferent.gif" height="423" width="327" border="0" hspace="0" vspace="0" alt="Winkdifferent" /></p>

<p><br />
A clever new spoof <a href="http://appleduds.com/">site</a> has emerged which chronicles fictional ads that somebody should have beaten to death with a club.</p>

<p>I'm not at liberty to disclose who, specifically, is behind the site, but they all worked on Apple while at Chiat.</p>

<p>(Check out the "Beatnik Lisa" ad and follow the link to a fake Wikipedia entry for Lee Clow.)</p>]]>
        
    </content>
</entry>
<entry>
    <title>Fred Rubin</title>
    <link rel="alternate" type="text/html" href="http://www.jayday.org/2010/03/fred_rubin_1.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://www.jayday.org/cgi-bin/mt/mt-atom.cgi/weblog/blog_id=2/entry_id=1105" title="Fred Rubin" />
    <id>tag:www.jayday.org,2010://2.1105</id>
    
    <published>2010-03-07T15:54:35Z</published>
    <updated>2010-03-13T02:48:42Z</updated>
    
    <summary>UPDATE MARCH 12 I am very sad (for all of us) to apprise you that Fred died this afternoon around 3p. Fred was with his beloved partner, Jane, who did everything for Fred but accompany him on wherever he&apos;s off...</summary>
    <author>
        <name>alburty</name>
        
    </author>
    
    <content type="html" xml:lang="en" xml:base="http://www.jayday.org/">
        <![CDATA[<p>UPDATE MARCH 12<br />
<blockquote><br />
I am very sad (for all of us) to apprise you that Fred died this afternoon around 3p.</p>

<p>Fred was with his beloved partner, Jane, who did everything for Fred but accompany him on wherever he's off to now.</p>

<p>STEPHEN L FELTER<br />
</blockquote><br />
----------------------------</p>

<p>I received this sad announcement about C/D alum, Fred Rubin:</p>

<blockquote>
Hello,

<p>We may, or may not, have met before. I am Fred Rubin's friend, Stephen.</p>

<p>I'm writing with a request.</p>

<p>If you're on this list it's only because I am of the understanding that you are or were either a friend or a friendly-colleague of Fred's. I'm certain that there are many of both categories not on this list, so please pass-along this request to anyone you know who may be interested --- or tell me and I'll see that they get word.</p>

<p>Fred is in hospice and not expected to live much longer following his lion-hearted fight for more Time with his sons.</p>

<p>Fred's boys, Sam, 14, and Abe, 12, who Fred cherishs, are getting the short-end when it comes to Time with Dad. I'm hoping to flesh-out more of Fred's past for them by gathering Words and Images of Fred from any source.</p>

<p>DO YOU HAVE PHOTOGRAPHS OF FRED?</p>

<p>Or film, that you would be willing to duplicate and forward, or loan to me to scan and return?</p>

<p>DO YOU HAVE WORDS ABOUT FRED?</p>

<p>A phrase characterizing him? An anecdote? An Appreciation? If you do contribute something here, please indicate how you first came to know Fred.</p>

<p>Please forward materials to me with a note about whether you want the materials returned. </p>

<p>There is no deadline. </p>

<p>If photos and remembrances of Fred appear sporadically in my life from the procrastinators among you, well, I can think of worse things. My intention, however, is to assemble and organize contributions and get them soon to Fred's boys.</p>

<p>Thank you.<br />
Sincerely,</p>

<p>Stephen Felter</p>

<p>Please send electronic materials to:</p>

<p>sfelter@pobox.com</p>

<p>or</p>

<p>dirpersp@pobox.com</p>

<p>Please send hardcopy materials to:</p>

<p>STEPHEN L FELTER</p>

<p>1 S MOUNTAIN RD</p>

<p>POMONA NY 10970-3319</p>

<p>845-364-0322<br />
</blockquote></p>]]>
        
    </content>
</entry>
<entry>
    <title>Mike Sweeney</title>
    <link rel="alternate" type="text/html" href="http://www.jayday.org/2010/03/mike_sweeney.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://www.jayday.org/cgi-bin/mt/mt-atom.cgi/weblog/blog_id=2/entry_id=1104" title="Mike Sweeney" />
    <id>tag:www.jayday.org,2010://2.1104</id>
    
    <published>2010-03-03T15:58:07Z</published>
    <updated>2010-03-03T15:58:28Z</updated>
    
    <summary>Howdy to newly found alum Mike Sweeney. I worked at C/D NY &apos;93-&apos;95 (one year at 79 5th, one year virtual) and it was my first job out of college...such a great place to start my career. Thanks for keeping...</summary>
    <author>
        <name>alburty</name>
        
    </author>
            <category term="Alums" />
    
    <content type="html" xml:lang="en" xml:base="http://www.jayday.org/">
        <![CDATA[<p>Howdy to newly found alum Mike Sweeney.</p>

<blockquote>
I worked at C/D NY '93-'95 (one year at 79 5th, one year virtual) and it was my first job out of college...such a great place to start my career.  Thanks for keeping the site running.  I've struck out on my own and am doing ethnographic research.
</blockquote>]]>
        
    </content>
</entry>
<entry>
    <title>Chiat&apos;s Dais #2</title>
    <link rel="alternate" type="text/html" href="http://www.jayday.org/2010/03/chiats_dias_2.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://www.jayday.org/cgi-bin/mt/mt-atom.cgi/weblog/blog_id=2/entry_id=1103" title="Chiat's Dais #2" />
    <id>tag:www.jayday.org,2010://2.1103</id>
    
    <published>2010-03-03T15:52:27Z</published>
    <updated>2010-03-03T15:56:23Z</updated>
    
    <summary>Courtesy of Nancy Ullman comes the second in a series of Adweek columns that Jay wrote back in the 80s. Nancy found them in an old folder in her garage and graciously scanned them and sent them to me for...</summary>
    <author>
        <name>alburty</name>
        
    </author>
            <category term="Jay stories" />
    
    <content type="html" xml:lang="en" xml:base="http://www.jayday.org/">
        <![CDATA[<p>Courtesy of Nancy Ullman comes the second in a series of Adweek columns that Jay wrote back in the 80s. Nancy found them in an old folder in her garage and graciously scanned them and sent them to me for posting.</p>

<p>Click once to see the image in a larger size and then click a SECOND time to blow it up to fit your screen.</p>

<p><br />
<a href="http://www.jayday.org/Account%20Managersm.jpg" onclick="window.open('http://www.jayday.org/Account%20Managersm.jpg','popup','width=883,height=1752,scrollbars=yes,resizable=yes,toolbar=no,directories=no,location=no,menubar=no,status=yes,left=0,top=0');return false"><img src="http://www.jayday.org/Account%20Managersm-tm.jpg" height="793" width="400" border="0" hspace="0" vspace="0" alt="Account Managersm" title="Account Managersm" /></a></p>]]>
        
    </content>
</entry>
<entry>
    <title>Alison (Forsyth) Smela</title>
    <link rel="alternate" type="text/html" href="http://www.jayday.org/2010/02/alison_forsyth_smela.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://www.jayday.org/cgi-bin/mt/mt-atom.cgi/weblog/blog_id=2/entry_id=1102" title="Alison (Forsyth) Smela" />
    <id>tag:www.jayday.org,2010://2.1102</id>
    
    <published>2010-02-21T23:20:57Z</published>
    <updated>2010-02-21T23:22:53Z</updated>
    
    <summary>And Alison Forsyth (we knew her as Alison Smela has also found our merry band. I was with Chiat/Day from June 1990 through August of 2001 in both the Chicago and LA offices working on the Nissan Regional business. Welcome...</summary>
    <author>
        <name>alburty</name>
        
    </author>
            <category term="Alums" />
    
    <content type="html" xml:lang="en" xml:base="http://www.jayday.org/">
        <![CDATA[<p>And Alison Forsyth (we knew her as Alison Smela has also found our merry band.</p>

<blockquote>
I was with Chiat/Day from June 1990 through August of 2001 in both the Chicago and LA offices working on the Nissan Regional business.
<blockquote>

<p>Welcome Alison!</p>]]>
        
    </content>
</entry>
<entry>
    <title>Scott Sanford&apos;s pencil</title>
    <link rel="alternate" type="text/html" href="http://www.jayday.org/2010/02/scott_sanfords_pencil.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://www.jayday.org/cgi-bin/mt/mt-atom.cgi/weblog/blog_id=2/entry_id=1101" title="Scott Sanford's pencil" />
    <id>tag:www.jayday.org,2010://2.1101</id>
    
    <published>2010-02-21T22:56:46Z</published>
    <updated>2010-02-21T23:01:49Z</updated>
    
    <summary> Scott Sanford was kind enough to send me this entry about a C/D tschotcke that still lives in his home: Annette and I came across this recently. Hanging around with all the other pencils in our house. We still...</summary>
    <author>
        <name>alburty</name>
        
    </author>
            <category term="Tschotckes" />
    
    <content type="html" xml:lang="en" xml:base="http://www.jayday.org/">
        <![CDATA[<p><a href="http://www.jayday.org/sanfordpencil.JPG"><img alt="sanfordpencil.JPG" src="http://www.jayday.org/sanfordpencil-thumb.JPG" width="400" height="268" /></a></p>

<p>Scott Sanford was kind enough to send me this entry about a C/D tschotcke that still lives in his home: </p>

<blockquote>
Annette and I came across this recently. Hanging around with all the other pencils in our house. We still use it to create the occasional grocery list. It's not as exciting as when it started out as a young pencil back in Manhattan.  But it survived the trip across the country and the dot com boom and bust. Now it's living a much quieter life here in the San Francisco Bay Area. Increasingly shorter and not as useful but still proud.

<p>Scott<br />
</blockquote.</p>]]>
        
    </content>
</entry>
<entry>
    <title>John Uusitalo</title>
    <link rel="alternate" type="text/html" href="http://www.jayday.org/2010/02/john_uusitalo.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://www.jayday.org/cgi-bin/mt/mt-atom.cgi/weblog/blog_id=2/entry_id=1100" title="John Uusitalo" />
    <id>tag:www.jayday.org,2010://2.1100</id>
    
    <published>2010-02-21T22:40:42Z</published>
    <updated>2010-02-21T22:40:57Z</updated>
    
    <summary>Welcome John Uusitalo, wo worked as an account supervisor on Intel in the San Francisco office (80-82)/...</summary>
    <author>
        <name>alburty</name>
        
    </author>
            <category term="Alums" />
    
    <content type="html" xml:lang="en" xml:base="http://www.jayday.org/">
        <![CDATA[<p>Welcome <strong>John Uusitalo</strong>, wo worked as an account supervisor on Intel in the San Francisco office (80-82)/<br />
</p>]]>
        
    </content>
</entry>
<entry>
    <title>Doug Katz</title>
    <link rel="alternate" type="text/html" href="http://www.jayday.org/2010/02/doug_katz.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://www.jayday.org/cgi-bin/mt/mt-atom.cgi/weblog/blog_id=2/entry_id=1099" title="Doug Katz" />
    <id>tag:www.jayday.org,2010://2.1099</id>
    
    <published>2010-02-21T21:52:53Z</published>
    <updated>2010-02-21T22:02:37Z</updated>
    
    <summary> Doug and Laura Katz Doug Katz was a beloved figure on the C/D NY staff. But who knew his secret passion: running a summer camp! My wife and I have recently partnered with Camp Lakota in the Catskills and...</summary>
    <author>
        <name>alburty</name>
        
    </author>
            <category term="Alums" />
    
    <content type="html" xml:lang="en" xml:base="http://www.jayday.org/">
        <![CDATA[<p><img alt="katz.jpg" src="http://www.jayday.org/katz.jpg" width="100" height="140" /><br />
<em>Doug and Laura Katz</em></p>

<p>Doug Katz was a beloved figure on the C/D NY staff.  But who knew his secret passion: running a summer camp! </p>

<blockquote>
My wife and I have recently partnered with Camp Lakota in the Catskills
and we are new owners & directors up there.  This is our 6th summer of
running summer camp.  And you think advertising is a crazy business.

<p>I remember fondly the days back at 79 5th and all the help you and your<br />
team gave us.</p>

<p>Doug</p>

<p><a href="http://www.blueplateproductions.com/">Blue Plate Productions, Inc.</a> </p>

<p>*writing*producing*shooting*editing <br />
*digital video for web/cd/dvd <br />
*live webcasting*interactive cd production<br />
</blockquote></p>]]>
        
    </content>
</entry>
<entry>
    <title>Chiat&apos;s Dais #1</title>
    <link rel="alternate" type="text/html" href="http://www.jayday.org/2010/02/chiats_dais_1.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://www.jayday.org/cgi-bin/mt/mt-atom.cgi/weblog/blog_id=2/entry_id=1098" title="Chiat's Dais #1" />
    <id>tag:www.jayday.org,2010://2.1098</id>
    
    <published>2010-02-21T20:14:48Z</published>
    <updated>2010-02-21T21:33:38Z</updated>
    
    <summary>Nancy Ullman has uncovered a treasure trove of Chiat memorabilia. Writes Nancy: Last week I found a sleeve/folder in the rafters of my garage entitled &quot;Chiat&apos;s Adweek Columns.&quot;  Inside were 12 insightful articles that Jay wrote for Adweek between 1982-1984.  They must have had...</summary>
    <author>
        <name>alburty</name>
        
    </author>
            <category term="Jay stories" />
    
    <content type="html" xml:lang="en" xml:base="http://www.jayday.org/">
        <![CDATA[<p>Nancy Ullman has uncovered a treasure trove of Chiat memorabilia.</p>

<p>Writes Nancy:<br />
<blockquote><br />
Last week I found a sleeve/folder in the rafters of my garage entitled "Chiat's Adweek Columns."  Inside were 12 insightful articles that Jay wrote for Adweek between 1982-1984.  They must have had them printed out for us employees sometime between 1988-1990.<br />
 <br />
I think you would particularly enjoy "Humility Should Be Ruidimentary," because he speaks of the importance in doing some things yourself--why you should answer your own phone, and wash out your own mug.  One of my favorites is "A Class Act, and How to Follow It," since anyone in any industry can take this advice and run with it.  In it Jay even mentions what a classy many Guy Day was.<br />
</blockquote></p>

<p>I am not going to publish all of them all at the same time, so as to not overwhelm you.  Here's the first.  Enjoy.  Click on the image TWICE to blow it up to a readable size.</p>

<p>Steve</p>

<p>P.S. And thank you, Nancy for providing these to the archives!</p>

<p><br />
<a href="http://www.jayday.org/A%20Class%20Actsm.jpg" onclick="window.open('http://www.jayday.org/A%20Class%20Actsm.jpg','popup','width=869,height=1742,scrollbars=yes,resizable=yes,toolbar=no,directories=no,location=no,menubar=no,status=yes,left=0,top=0');return false"><img src="http://www.jayday.org/A%20Class%20Actsm-tm.jpg" height="801" width="400" border="0" hspace="0" vspace="0" alt="A Class Actsm" /></a></p>]]>
        
    </content>
</entry>
<entry>
    <title>Gene Crocker</title>
    <link rel="alternate" type="text/html" href="http://www.jayday.org/2010/02/gene_crocker.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://www.jayday.org/cgi-bin/mt/mt-atom.cgi/weblog/blog_id=2/entry_id=1097" title="Gene Crocker" />
    <id>tag:www.jayday.org,2010://2.1097</id>
    
    <published>2010-02-12T02:03:57Z</published>
    <updated>2010-02-12T02:11:57Z</updated>
    
    <summary> There are so many people with whom I worked at C/D and, there, in the SFO office, was one of my all time favorites, Gene Crocker. When I was installing the Wang system, I think I stole him from...</summary>
    <author>
        <name>alburty</name>
        
    </author>
            <category term="Alums" />
    
    <content type="html" xml:lang="en" xml:base="http://www.jayday.org/">
        <![CDATA[<p><a href="http://www.jayday.org/genecrocker.jpg"><img alt="genecrocker.jpg" src="http://www.jayday.org/genecrocker-thumb.jpg" width="400" height="533" /></a></p>

<p>There are so many people with whom I worked at C/D and, there, in the SFO office, was one of my all time favorites, Gene Crocker.  When I was installing the Wang system, I think I stole him from media to become the head of MIS (IT) for the SF office. </p>

<p>I was in San Francisco a few weeks ago and met Gene for a late breakfast in Berkeley.  He has a wife and two lovely children from a former marriage.  He now works for Wells Fargo bank in the mortgage dept.</p>

<p>My fondest memory of Berkeley is a particular bookstore which Gene spent much time circling various blocks trying to find for me.  </p>

<p>I find it obscene that he looks so young.</p>]]>
        
    </content>
</entry>
<entry>
    <title>Pam Morris</title>
    <link rel="alternate" type="text/html" href="http://www.jayday.org/2010/02/pam_morris.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://www.jayday.org/cgi-bin/mt/mt-atom.cgi/weblog/blog_id=2/entry_id=1096" title="Pam Morris" />
    <id>tag:www.jayday.org,2010://2.1096</id>
    
    <published>2010-02-12T01:24:12Z</published>
    <updated>2010-02-12T01:30:09Z</updated>
    
    <summary>Welcome in from the cold to Pam Bertino, who used to be known as Pam Morris. She worked in Venice Beach, CA, from 1990 – 1992 on the Nissan Account. She worked with Tom Patty and Steve Goldman. She is...</summary>
    <author>
        <name>alburty</name>
        
    </author>
            <category term="Alums" />
    
    <content type="html" xml:lang="en" xml:base="http://www.jayday.org/">
        <![CDATA[<p>Welcome in from the cold to <strong>Pam Bertino</strong>, who used to be known as<strong> Pam Morris</strong>.  She worked in Venice Beach, CA, from 1990 – 1992 on the Nissan Account.  She worked with Tom Patty and Steve Goldman.</p>

<p>She is now a big shot at the Weather Channel in Atlanta, which means she could ruin your morning commute if you're not nice to her. <gr></p>]]>
        
    </content>
</entry>
<entry>
    <title>Neal Grossman</title>
    <link rel="alternate" type="text/html" href="http://www.jayday.org/2010/02/neal_grossman.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://www.jayday.org/cgi-bin/mt/mt-atom.cgi/weblog/blog_id=2/entry_id=1095" title="Neal Grossman" />
    <id>tag:www.jayday.org,2010://2.1095</id>
    
    <published>2010-02-11T16:44:33Z</published>
    <updated>2010-02-11T18:45:07Z</updated>
    
    <summary> Long-time C/D alum Neal Grossman has been named as TBWA&apos;s Chief Compensation Officer. Of course, the big question is &quot;did Neal get a raise?&quot; And, if so, was his first assignment in his new role to approve it?...</summary>
    <author>
        <name>alburty</name>
        
    </author>
            <category term="Alums" />
    
    <content type="html" xml:lang="en" xml:base="http://www.jayday.org/">
        <![CDATA[<p><br />
<img src="http://www.jayday.org/nealgrossman.jpg" height="576" width="384" alt="Nealgrossman" /></p>

<p>Long-time C/D alum Neal Grossman has been <a href="http://www.prnewswire.com/news-releases/tbwa-worldwide-names-neal-grossman-chief-compensation-officer-83802027.html">named</a> as TBWA's Chief Compensation Officer.</p>

<p>Of course, the big question is "did Neal get a raise?" And, if so, was his first assignment in his new role to approve it?</p>]]>
        
    </content>
</entry>
<entry>
    <title>Old photo of Bob Dion</title>
    <link rel="alternate" type="text/html" href="http://www.jayday.org/2010/02/old_photo_of_bob_dion.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://www.jayday.org/cgi-bin/mt/mt-atom.cgi/weblog/blog_id=2/entry_id=1094" title="Old photo of Bob Dion" />
    <id>tag:www.jayday.org,2010://2.1094</id>
    
    <published>2010-02-06T14:08:47Z</published>
    <updated>2010-02-08T22:25:55Z</updated>
    
    <summary>From that great curator of C/D memorabilia, Chuck Phillips ... this was taken by me 25 years ago on the tarmac in Nice. my daughter regan (now mother of my grandsons captain and cisco) in the middle flanked by bob...</summary>
    <author>
        <name>alburty</name>
        
    </author>
    
    <content type="html" xml:lang="en" xml:base="http://www.jayday.org/">
        <![CDATA[<p>From that great curator of C/D memorabilia, <strong>Chuck Phillips</strong> ...<br />
<blockquote></p>

<p><br />
<img src="http://www.jayday.org/dion0001.jpg" height="240" width="201" border="0" hspace="0" vspace="0" alt="Dion0001" /></p>

<p>this was taken by me 25 years ago on the tarmac in Nice.  my daughter regan (now mother of my grandsons captain and cisco) in the middle flanked by bob and louise.</p>

<p>Chuck<br />
</blockquote><br />
</p>]]>
        
    </content>
</entry>
<entry>
    <title>Robert Chandler&apos;s obituary for Bob Dion</title>
    <link rel="alternate" type="text/html" href="http://www.jayday.org/2010/02/robert_chandlers_obituary_for_bob_dion.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://www.jayday.org/cgi-bin/mt/mt-atom.cgi/weblog/blog_id=2/entry_id=1093" title="Robert Chandler's obituary for Bob Dion" />
    <id>tag:www.jayday.org,2010://2.1093</id>
    
    <published>2010-02-04T16:41:16Z</published>
    <updated>2010-02-04T16:43:38Z</updated>
    
    <summary>Robert Chandler, one of Bob Dion&apos;s writing partner, has written a wonderful obituary for Bob. It has been submitted to many publications, but due to the inconstancies of the newspaper business these days, it may not appear everywhere we would...</summary>
    <author>
        <name>alburty</name>
        
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        <![CDATA[<p>Robert Chandler, one of Bob Dion's writing partner, has written a wonderful obituary for Bob. It has been submitted to many publications, but due to the inconstancies of the newspaper business these days, it may not appear everywhere we would like.  But I'm proud to publish it here ....</p>

<blockquote>
Bob Dion, a Calming Creative Force at  Tempestuous Chiat/Day, Dies.

<p><br />
Bob Dion, a key art director and creative executive at the iconoclastic and ground-breaking ad agency, Chiat/Day, during its ascendant years, has died in his Palm Springs, CA home.  He was 78.</p>

<p>In reporting his January 9th death, his son, Rob, cited pulmonary fibrosis as the cause, after a long illness.</p>

<p>Mr. Dion spent the bulk of his 45 year career with two firms.  First at Needham, Harper & Steers (now part of DDB) and later in the Los Angeles and then New York office of Chiat/Day, which he established with Jay Chiat in 1980.  The agency was in 1995 acquired by Omnicom and merged to form TBWA\Chiat\Day.</p>

<p>Mr. Dion was notably understated and easy going in disposition, a stark contrast to the famously charismatic, volatile, and acerbic Chiat, who lead his agency to fame and creative acclaim by alternately inspiring and intimidating.</p>

<p>A good friend and peer of Jay’s in both age and mutual regard, Dion was able to anticipate imminent firestorms and provide a buffer behind which the eclectic, youthful, more easily cowed talent of Chiat/Day could continue to function.  And deliver the audacious campaigns C/D was producing on both coasts, elevating the young shop into the first ranks of innovative ad agencies.</p>

<p>Lee Clow, now chief creative officer of TBWA\Chiat\Day, is a creator of the agency’s most famous commercial of that era, the Orwellian “1984” which launched Apple’s Macintosh computer.  Clow recalls how, when interviewing with him in Dion‘s Needham days, “He took so much time coaching me encouraging me and telling marvelous stories about advertising adventures. Bob Dion was one of the more nurturing and helpful guys in the business.”</p>

<p>In New York, Dion served as creative director, overseeing campaigns for cruise line, Holland America, General Electric, upstart airline, New York Air, and the controversial investment banking firm, Drexel Burnham Lambert.</p>

<p>In this period, when America’s economic primacy seemed to be threatened by a rising Japan, a Dion spot for General Electric pictured Uncle Sam in closeup being slapped several times across the face, until Uncle takes the offending hands into a powerful grasp, lowering them with impervious aplomb.</p>

<p>Boston marketer, Noreen Young, his former client at Holland America observes, “The truly amazing thing is that Bob’s creative work done in the early 80's is still the core of Holland America communications all these years later.”</p>

<p>Jim Condon, a copywriter veteran of Needham, now 92, knew him from his start in that agency’s Chicago mailroom in 1960.  Five years later, in the L.A. office, the two collaborated with creative director, Hal Kaufman, on the launch of what was to be a long running and famous campaign for Continental Airlines.  “Hal was fixated on a line, ‘The rare bird with the golden tail.’  Bob and I kept saying, it had to be proud bird.  For days Hal resisted, finally relenting just hours before presenting to <br />
Continental founder, Bob Six.  It was a close call.”</p>

<p>Mr. Dion, a native of Chicago, where he was born May 29, 1931, graduated from Western Michigan University in 1955.  There he met and married his first wife, Nancy Perry, soon beginning a six-month Army stint.</p>

<p>Afterwards, Mr. Dion sold Burroughs business machines for an unhappy period until making his escape to the Needham mailroom.  There, he eventually proved his talent and although he had never taken an art course, was promoted to art director on All Detergent, and then Morton Salt. “I was an  admiring bystander like everybody else in the industry,” said Mr. Condon, “What an art director's dream!  Not a word of copy, just beautiful graphics and the Morton signature.“</p>

<p>Dion inspired affection and respect throughout his career.  Longtime Chiat/Day art director and CD, Yvonne Smith expressed sentiments that were typical: “Bob Dion was too nice to be in advertising. It made it all the harder to steal ideas from him (though it didn't stop me).  He was as talented as he was generous and gracious.”</p>

<p>Mr. Dion is survived by his wife, Alberta.  By his four sons by Nancy: Perry, Jeffrey, David, and Robert.  By a fifth son, Benjamin, by his second marriage to Louise Seeley of Boise, ID.  And by seven grandsons.</p>

<p>Veteran copywriter and creative director, Ken Segall, recounted a story from his days as apprentice copywriter and partner to Mr. Dion.  Mr. Segall had allowed an incorrect address to be calligraphed into hundreds of elegant invitations for an important Chiat/Day event.  Discovering this when there was very little time left to repair the mistake, “I picked my stomach up off the floor and went to break the news to him. Somehow Bob suppressed his desire to kill me and together we figured out a fix. The wrath of Jay was about to come down upon him, but I believe Bob was actually more concerned about not scarring his rookie writer for life.“</p>

</blockquote>

<p><br />
<a href="http://www.jayday.org/Bob_Dion_obituary_r01-1.doc">Bob_Dion_obituary_r01-1.doc</a></p>]]>
        
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