What's on Ted's bookshelf?
Introducing a new jayday feature, in which I ask an alum who is still very much in the business to tell us what books we should all be reading.
Here's our first contribution, from former C/D senior account planner, Ted Nelson, who now runs his own strategic branding company called Mechanica.
Positioning - The Battle for Your Mind
-- Trout and Ries' seminal book on positioning.
Chaos: Making a New Science
by James Gleick -- a book about the science of Chaos Theory, that really struck me as incredibly relevant to the modern day consumer marketing context.
Plenitude (culture by commotion)
