Ken Segall's new book
As if writing the new JC Penny commercials wasn't enough (see entry below), Ken found time between takes to write a book! It's about his years of experience writing commercials for Apple, but it's neither a tell-all or a bio.
Ken says ....
Insanely Simple is about Apple’s obsession with Simplicity.
You can see Simplicity in everything Apple does: the way it organizes, innovates and communicates. In fact, one could argue that it was Steve’s unrelenting passion for Simplicity that helped Apple rise from near-death in 1997 to become the most valuable company on Earth in 2011.
My observations come from over 12 years of experience as Steve’s agency creative director, from NeXT to Apple. Also relevant to my story are the years I spent on the agency team during John Sculley’s rule at Apple. And then I had some interesting (and often excruciating) experiences in the worlds of Dell, Intel and IBM — which made me even more conscious of what sets Apple apart.
To Steve Jobs, Simplicity was a religion. But it was also a weapon — one that he used to humble competitors once thought to be invincible.
You can buy it right now by pushing the button below. How simple!