September 11, 2011

Tom Patty's Marketing Without Money


I received a mailing from Tom Patty regarding a series of seminars he's giving called "Marketing Without Money." I myself would love to attend, because without lying seductively in a street-side window bathed in red light, I'm not sure how that's done. Here's his pitch:


First of all, thank you to all the people who have signed up to receive my Tom Patty's Marketing Without Money video.

In case you missed it the last time, you can sign up for it here.

It's totally free.

Once you sign up, you'll immediately receive an email with links to the video.

I would also like to invite you to visit my new FaceBook page. The purpose of this site is to be a community of small business owners who want to share marketing ideas and solutions to help their grow business.

And just like my SCORE one-on-one counseling sessions that you've attended in the past, it costs you nothing except a bit of your time and participation.

On my Wall I'll be posting more marketing ideas that I've learned from my 21 years at Chiat/Day, along with interesting marketing videos that I think will be helpful to you.

Lastly, be sure to visit and participate in the Discussions area (you'll need to have a FaceBook account to view and post) so you can learn from other business owners like yourself what they have done specifically to help increase their business.

So click here to visit my FaceBook page. It's a great way to share, discuss, and learn more about how to increase your business and become more successful in marketing your products and services.

SCORE Success Stories

In addition, I am putting together a program that will feature each month a SCORE Success story. These stories will inspire you and remind you that if they can do it, you can too.

So be sure to visit my FaceBook page to ask a question, participate in our discussion groups, or even share your own success story!




May 02, 2009

3Peas Consulting



Not out of the box. No catch phrases. No mind numbing power-point delivered by some humorless stiff you can't imagine has ever had a tight deadline or a crazy client, or a lunatic manager. It's me! Eve!

3Peas consulting is fresh! It is training and coaching that your team wants presented by a person who gets it. 3Peas consulting isn't old and sage; it's salty.

3Peas really teaches your staff how to manage, review, terminate, promote, change a stale process. It is how to give killer presentations, run a meeting, and what you need to know about employment law if you are managing people. All presented in a way that is relevant, real, customized to your firm and worth your and your staffs time.

I am going to be up in NYC May 13th -16th, and would love it if any of you have the time to talk with me about how I could bring some spark and useful information to your teams. Plus I miss the minds (and even some faces) of so many of my old C/D friends, it would be great for a chance to see you and pretend it’s business!

Give me a call or email me if you’d like to take me up on it!



April 17, 2009

Eve Luppert forms her own consulting company!


From the mightiest of all Human Resources experts in the country, our own Eve Luppert:

Eve Luppert, Smarty-pants Brainiac at 3Peas Consulting, is very excited to announce her new organization, 3Peas Consulting

3Peas offers workplace consulting, training and workshops to dynamic organizations (or those who hope to be) delivered by someone who has real work-place experience and a track record of building great places to work.

Services include:

On-site workshops that your staff wants and needs, for example what managers need to know about the law, how to interview, how to do reviews, developing and delivering dynamic presentations and more. The session are practical, interactive, real and fun.

Insightful surveys, interviews and analysis to help you understand what's really going on in your office, where the hero's are, what the bottlenecks might be and practicable advice for helping you and your team deliver a wonderful product, every time.

Meeting facilitation to help you get more out of your meetings than wondering when they will ever end. One on one and team coaching your management team prepare and survive layoffs, growth spurts and all the ups and downs that come with running a firm with a pulse.

Development of policies and policy manuals that people will read, and keep your team informed, the company safe without that cold corporate tone that just doesn't work with you and the firm you are building.

Eve Luppert has helped build award-winning, low turn over, profit making companies in the design, architecture, advertising and high tech firms for the past 20 years. She got her training in the hey-days of Chiat/Day advertising, moved on to help build high-tech firms in the height of the Seattle/West coast tech craze and helped her last firm become an award winning place to work and grow from 80 to nearly 300 people in less than 4 years.

Charlotte area firms are invited to an introductory 45 minute workshop for up to 20 people for this one time only price of $800. See if you and your team don't come back for more.

Contact me at

PS, I'll be in New York May 13-16 and glad deliver this special offer in the Big Apple during that time too!

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May 06, 2008

Mark Bilfield


A note arrived the other day from Mark Bilfield, who worked in the LA office on Direct Marketing and Sale Promotion on Nissan and Infiniti. Before that, he worked on Worlds of Wonder, Mitsubishi Electronics, Toshiba, Upper Deck Trading Cards, and Australian Tourist Commission.

Hi. It’s been a long time. How are you? Well everything in life leads back to Chiat: I’ve been at Public Storage for the past three years after a six year stint at Saatchi on the Toyota and P&G business. Neal Grossman’s identical twin brother, Alan is CFO of our Operations Group at PS.. Best regards, Mark

January 13, 2007

Steve Jobs' commencement address


Jane Newman sent me a copy today of Steve Jobs' commencement address at Stanford U. Adelaide Horton had also sent me a copy recently. Since we're at that time of year when we think about beginnings, I thought I'd post it here for you to enjoy, as well.

Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma — which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
Read the entire speech

January 02, 2007

Hardly Famous


This being New Year's an all, it's a good time to be thinking about long-term goals. Here, for some inspiration, is a site that reminds us of the humble employment routes some of today's greatest stars had to take before they hit the big time.


May 14, 2005

Jay Chiat Scholars

Jay Scholars.jpg

Jermaul Davis -- Mason Gross School of Arts-- Sophomore
Amir Gil --Rutgers College --Senior
Lauren Pardee -- Douglass College--Sophomore
Edwina von Gal

The Jay Chiat Scholarship Fund is for minority students at Rutgers. These students were fantastic. Jermaul is studying drama; Lauren is a Spanish major; and Amir hopes to go into advertising.

April 18, 2004

Life Balance


Decisions, decisions. Should I work today on writing The Great American Novel or should I alphabetize my spice cabinet? Should I do something to promote world peace or should I read "Entertainment Weekly?" Life Balance is a piece of software designed to help you answer these probing questions.


November 30, 2003



The irrepressible Heather Harris, who was, if my memory has not congealed into Marmite, a planner in the New York office, is now a personal coach! And to all of the visitors to the JayDay website, she makes this fantastic offer ...

Have you been showing up as your best self this past year? Would you like to know how to work smarter instead of harder? How about getting around to doing what you REALLY want to do next year? And starting to living the life you really WANT TO live?

A conversation with a professional Coach can move you closer to ALL of this for the coming year! There is a complementary Coaching session on offer for the first 5 people to respond to : Location and time difference not an issue - Coaching can be delivered in-person (in Manhattan), by phone, or by email.

November 10, 2003

Job from hell

Read this job description, then get up out of your chair and go hug your boss.


October 29, 2003


Good enough is quite enough, thank you.


August 01, 2003

Another Commencement Address I Wish I Had


A gem from Anne Lamott, the author of "Bird by Bird" and "Traveling Mercies."

Anne Lamott's commencement address at Berkeley
June 6, 2003

I am honored and surprised that you asked me to speak today.

This must be a magical day for you. I wouldn't know. I accidentally
forgot to graduate from college. I meant to, 30 years ago, but things
got away from me. I did graduate from high school, though -- do I get a
partial credit for that? Although, unfortunately, my father had
forgotten to pay the book bill, so at the graduation ceremony, when I opened
the case to see my diploma, it was empty. Except for a ransom note that
said, see Mrs. Foley, the bookkeeper, if you ever want to see your diploma
alive again.

Continue reading "Another Commencement Address I Wish I Had" »

June 19, 2003

Fix your life in time for Jay/Day

BULLETIN! This just in from Heather Harris:

"Former planner Heather Harris (C/D NY Jan '87-Nov '89) now a Life Coach is making the following offer in honor of Jay Day 2003. A FREE 1 Hour Coaching session anytime during July to the first 5 people to respond. Get clarity about what it is you REALLY want, who you REALLY want to be, the life you REALLY want to live. Get a sense of what being your BEST self could look like and the inspiration to get from where you are to where you want to be. Session will take place via the phone unless in New York where it will be in-person ... turns out that altho she's a Brit, who SHE really wants to be (right now) is a New Yorker again! Contact : Responders beyond the first 5 will receive info & rate card!"

[As for me, I think my BEST self would be to look like Jude Law, but I suppose that's beyond even Heather's skills.]

June 13, 2003

jayday life tune-ups


As jayday approaches, I've been thinking about my life direction and wondering if it might be a good time to take on some exciting new challenge. This morning, I looked at myself in the mirror as I was shaving and said, "Hey pal, looks to me like you need to take up gladiator training!" But then I remembered that chain mail always tends of make my butt look fat.

I know! Bagpiping! Nah, my co-op neighbors are still mad at me over the steel drums I took up last year.

A cattle drive! That's the ticket! Get along l'il doggies! Hold on, I'm allergic to cows. And beans don't agree with my digestion. (I'm no fool, I saw "Blazing Saddles.")

The point is to use this time of year to take on some challenge to reinvigorate your sense of engagement with the world, whether it be taking up sailing, sushi-making, or that old favorite, skydiving.

Remember what Jay used to say: "No lateral moves!"

May 27, 2003


A new online mentoring program pairs business experts with budding entrepreneurs.


May 12, 2003


When Katie Couric televised her colonoscopy, thousands of people bravely called their GI and discovered that Golytely is not a character in "Breakfast at Tiffanys." Starting tonight, Katie launches a new effort to urge people to find growth, but this time it's not in your colon, it's in your career.